Vice President (VP) of Marketing & PR

This listing was posted on ApplicantPro.

Vice President (VP) of Marketing & PR

Location:

Kensington, MD

Description:

Vice President (VP) of Marketing & PR - Kensington, MD (Montgomery County) Signal Financial is a progressive and growing Credit Union with over 24,000 members and more than $400+ million in assets. We are committed to building a new way of banking for our current and future members in the Washington Metro area. Our goal is to be a progressive multi-billion-dollar financial institution by re-inventing the way we operate, particularly when it comes to enhancing the membership experience. We aim to do this by being innovative, creative, and nimble in offering distinctive products and services. Position Description The Vice President of Marketing & PR is responsible for the daily operation of the marketing department including, but not limited to, advertising, social media, promotions, communications, media relations, direct mail, e-marketing, special events, public relations, product development, business development, website development and design, corporate intranet, project management, market research and analysis, and department policies and procedures. Position Responsibilities Results Oriented - Ability to develop strategic marketing plans, translate those plans into executable tactical plans and motivate others to meet/exceed goals. Must have clear evidence of success and full competence within the marketing arena, preferably in financial services including advertising, social media, promotions, communications, media relations, direct mail, e-marketing, special events, public relations, product development, business development, website development and design, financial education, corporate intranet, project management and market research and analysis. Communication & Interpersonal - Exceptional oral, written, presentation and interpersonal communication skills. Ability to speak publicly on behalf of the credit union. Builds and maintains effective working relationships with all levels of the credit union and with external partners. Teamwork & Collaboration - Must be able to work independently as well as serve as a leader of and participant on teams. Strong leadership, facilitation and consensus-building skills required. Must be able to confidently and effectively share objectives and enthusiasm with small and large groups. Ability to plan, assign, and direct the work of a specialized marketing staff and administer a member-driven, sales-focused marketing program. Problem Solving & Decision Making - Ability to obtain, analyze, interpret and communicate data using current software and hardware. Must be fully competent with MS Office Suite. Project management skills are essential. Self-starter, highly organized and able to make decisions on a timely basis. Able to work a flexible schedule and travel occasionally. Leadership and Development - Directs the administration of the marketing department to include interviewing, hiring and training employees; planning and assigning work; appraising performance, rewarding and disciplining staff; and addressing complaints and resolving problems. Focuses on continuous professional development for self and staff. Exemplifies Signal Financial FCU's values. Leads development and execution of marketing-related projects across all product and service lines. Builds and maintains effective working relationships with all levels of the credit union and with external partners. Strategic Planning - Responsible for assisting with the development of the annual strategic marketing plan and business development plan in support of corporate growth goals, and the creation and implementation of the tactical plan. Monitors progress and ensures the timely adjustment of marketing strategies and plans to meet changing market and competitive conditions. Presents results and recommendations to senior management. Market Research - Directs the market research function and other demographic and socio-economic information to provide member behavior insights, direct-mail strategies, direct response and promotion targeting, list production and branch site/ATM site selection. Directs staff to create and conduct qualitative and quantitative research and to coordinate projects with external research vendors. Responsible for monitoring and measuring advertising and promotional initiatives and gauging their effectiveness. Responsible for staying informed on financial industry trends, as well as consumer/member needs and behaviors. Regularly reports results and other information, as well as opportunities for increased business to meet corporate goals. Product Development - Directs the product development function to lead efforts to monitor, evaluate and enhance existing products/services, as well as to identify and recommend opportunities for the development and implementation of new products/services. Ensures that critical measures and key metrics are developed and tracked for each product/service. Advertising and Promotions - Manages the marketing communications function to ensure that the credit union's brand and image are effectively presented in all marketing materials, media, and public relations initiatives. Responsible for the content/theme of messages and the selection and monitoring of media channels such as newspapers, newsletters, television, radio, direct mail, outdoor and social media. This responsibility extends to the image, tone, content, and administration of the credit union's electronic-based services, including the corporate website, the intranet communications and information channel for employees. Partners with VP of Human Resources & Organizational Development to ensure consistency with imaging for company branding and recruitment advertising. Directs the development and staging of corporate events, including the annual meeting. Business Development - Directs the business development function to ensure that membership and business partner goals are met. Directs the development and implementation of the annual business development plan to effectively penetrate our markets. Responsible for working with the business development directors to identify community event opportunities and to ensure marketing/communications needs are met. Participates in events and represents the credit union at various community and business functions. Member Education - Responsible for the creation and distribution of member education materials including newsletters, website articles, print collateral and seasonal/special event publications, including the annual report. Works with the staff to ensure strategies and tactics are effective and coordinated. Works in a creative and fulfillment capacity with other departments on segmented member education efforts (youth, auto buyers, homebuyers, etc.) Sales - Provides marketing support to the sales function to assist with a results-driven sales program, which is aligned with corporate growth strategies and responsive to staff and members' needs. Uses cross-functional collaboration to ensure a coordinated approach and efficient use of time and resources, including branch merchandising and communicating plans on the corporate intranet and through social media channels. Position Requirements Previous Experience A minimum of 10 years Marketing experience with a mid to large size financial institution or sales organization with three to five years of leadership experience is preferred. Proven Social Media marketing and analytical skills are required. Education Bachelor's degree in Marketing, Communications, or related field. Additional education or certification in marketing-related disciplines is a plus. Demonstrated Abilities Train co-workers in operational duties of position. Express thoughts clearly and concisely, both verbally and in writing. Interact positively with co-workers, management, and the public. Basic knowledge and skill in SharePoint and Microsoft Projects. Ability to work effectively with a team. Strong attention to detail, accuracy, and quality. Skill in problem solving, analyzing needs and challenges, decision making, discretion/confidentiality, math, writing, speaking, and time management. Physical Requirements : Sitting or standing continuously for periods of up to four hours, communicating verbally, communicating in writing, faculty of seeing and hearing and operating a keyboard. Lifting and carrying usually not to exceed 20 pounds. Working Conditions : Required travel to other Credit Union facilities and various locations for meetings and events. Work is performed in an office environment but also requires mobility within the office. May be required to travel to other Credit Union facilities and various locations for job related training, The list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities that management may deem as necessary. We are proud to be an EEO/AA/Minorities/Females/Disabled/Veterans employer.

Company:

Signal Financial Federal Credit Union

Posted:

December 26 2023 on ApplicantPro

Visit Our Partner Website

This listing was posted on another website. Click here to open: Go to ApplicantPro

Important Safety Tips

Always meet the employer in person.
Avoid sharing sensitive personal and financial information.
Avoid employment offers that require a deposit or investment.

To learn more, visit the Safety Center or click here to report this listing.

Vice President (VP) of Marketing & PR | PR, VP in Advertising & Marketing Job at Signal Fi1

Vice President (VP) of Marketing & PR

Visit Our Partner Website