This listing was posted on Professional Diversity Network.
Strategic Communications Manager
Location:
Madison, WI
Description:
Wisconsin Economic Development Corporation Position Description Position Title: Strategic Communications Manager Department: Communications Reports to: Senior Director of Communications Position(s) Supervised: Communications Intern FLSA Status: Exempt Position Summary The Strategic Communications Manager is responsible for reporting and shaping the stories and events that will move WEDC's objectives and reputation forward. Using reporting and research skills, the Manager writes and packages core organizational themes to advance WEDC's agenda through press releases, media relations, executive communications, speeches, media events, social media and other storytelling mediums. The Manager is responsible for ensuring the accuracy of WEDC's storytelling efforts. The Manager also protects WEDC's reputation through researching and vetting WEDC's stories and partners in media events to avoid controversy or negative attention. The Strategic Communications Manager plays a key role in establishing and maintaining WEDC's voice as the state's leading economic development agency.The Manager is a significant contributor to creating WEDC's communications strategy and is the primary person who carries out the agreed upon tactics - including media event planning, press conferences, articles, speeches and more. Working in consultation with the Secretary, Deputy Secretary, Communications Director and assistants, the manager helps set and maintain the agency's public events schedule. The Manager must also be able to coordinate communications plans with other state agencies, businesses and other economic development partners. Beyond executing communications plans, this coordination work must also ensure positive relations between state agencies, businesses and economic development partners. ________________________________________________________________________________________________________ Responsibilities The Strategic Communications Manager will spend a majority of their time in these activities: Finding compelling projects, places, communities and people to showcase how WEDC is building an economy for all and then choosing the best format for sharing those stories to move WEDC's goals forward. Writing accurate, compelling press releases, articles, letters, speeches, talking points, social media and other content. Responding to media requests, coordinating interviews and documents, and pitching stories to reporters when the Communications Director requests. Tailoring messages to WEDC's key audiences including taxpayers, businesses, economic development organizations, media and lawmakers. Coordinating communications plans and messaging across multiple state agencies, businesses, economic development partners and others. Examples of this include things such as the annual Shop Small campaign, Main Street Bounceback visits, annual economic summit and more. Planning and executing media events that generate positive earned media while strengthening relationships with WEDC partners. While the Manager is primarily responsible for events for WEDC leadership, this position will occasionally plan events for the Governor's Office, other state agencies, businesses and other partners. Helping create content and positioning WEDC executives as thought leaders. Contributing to the development of WEDC's communications strategy and being the primary person charged with carrying through those tactics. Protecting WEDC's reputation through diligent background research and updated knowledge of the media environment in order to advise leadership on potential pitfalls. Acting as a mentor and editor to the communications intern. Acting as a communications consultant to all WEDC staff as needed. ________________________________________________________________________________________________________ Education and Experience: Bachelor's degree with a major in journalism or related field or comparable education/experience/training. Minimum of five years of experience preferred. Reporting and/or related research experience required. Skills and Talents: Exceptional ability to find stories, people and organizations that allow WEDC to move its objectives forward. Strong writing and reporting skills. Excellent news judgment. Ability to work independently in a demanding environment with shifting priorities. Ability to represent WEDC professionally with businesses, partners and others and enhance the agency's relationships with strategic partners. Ability to work cooperatively throughout WEDC and across state agencies. In-depth knowledge of Wisconsin media and ability to craft pitches that earn positive media attention Strong research skills and reliable judgment to protect WEDC's reputation Exceptional planning abilities to create media events and other opportunities to highlight the importance of WEDC's work and advance the organization's goals. Strong writing abilities and an understanding of print production processes. Comfortable in a high-volume production environment. Ability to work independently. Ability to work cooperatively with all departments. Ability to manage multiple priorities. _________________________________________________________________________________________ Other Requirements State-wide travel may occur on an occasional basis, less than 20% of the time. Travel may include day and overnight travel. Based on the responsibilities of this position, this position may need to lift and/or move up to 10 pounds. ________________________________________________________________________________________________________ WEDC DIVERSITY, EQUITY, INCLUSION & BELONGING STATEMENT WEDC must be a diverse and inclusive organization reflective of the businesses, communities, and people in Wisconsin and beyond. We believe that diversity drives innovation and commit to create an inclusive, equitable and diverse workplace where our differences are celebrated as drivers of our organization's performance.TO SUPPORT A DIVERSE AND INCLUSIVE WORKFORCE AT WEDC, WE WILL WORK TO ACHIEVE THE FOLLOWING GOALS: Increase WEDC's racial diversity, specifically with Black/African American, Native American and Latinx populations; Increase LGBTQ representation across WEDC; and Increase the diversity of WEDC's leadership. TO MEET OUR DIVERSITY AND INCLUSION GOALS, WEDC WILL TAKE THE FOLLOWING ACTIONS: Create an intentional approach to recruit minority candidates by using targeted media channels to promote open positions; Ensure formal offers are made only after a diverse pool of candidates have been considered at each hiring stage; Identify and develop a variety of employee resource groups, including groups for African Americans, Hispanics and Latinos, LGBTQ+ and more; Post signage to highlight WEDC's commitment to diversity and inclusion; and Revisit EEO disclosures in our application process to highlight statements regarding WEDC's commitment to diversity, equity, inclusion and belonging. Equal Employment Opportunity Statement Wisconsin Economic Development Corporation is an Equal Opportunity Educational Institution and EEO/Affirmative Action Employer committed to excellence through diversity. Employment offers are made on the basis of qualifications, and without regard to race, sex, religion, national or ethnic origin, disability, age, veteran status, or sexual orientation. Veteran Declaration Applicants for employment are invited to participate in affirmative action program by reporting their status as a protected veteran or other minority. In extending this invitation, we advise you that: (a) workers (applicants) are under no obligation to respond but may do so in the future if they choose; (b) responses will remain confidential within the human resource department; and (c) responses will be used only for the necessary information. Refusal to provide this information will have no bearing on your application and will not subject you to any adverse treatment. ** PROTECTED VETERAN DEFINITION Protected veteran means a veteran who may be classified as an active duty wartime or campaign badge veteran, disabled veteran, Armed Forces service medal veteran or recently separated veteran. Active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. Armed Forces service medal veteran means any veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985 (61 FR 1209, 3 CFR, 1996 Comp., p. 159). Disabled veteran means (1) a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs, or (2) a person who was discharged or released from active duty because of a service-connected disability. Recently separated veteran means a veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service. * EEOC RACE/ETHNIC IDENTIFICATION CATEGORIES Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. White (not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East or North Africa. Black or African American (not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. Native Hawaiian or Other Pacific Islander (not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa or other Pacific Islands. Asian (not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand and Vietnam. American Indian or Alaska Native (not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America) and who maintain tribal affiliation or community attachment. Two or more races (not Hispanic or Latino) - All persons who identify with more than one of the above races.PDN-9bd1631c-e626-4994-98f5-91a580547cf7
Company:
Wisconsin Economic Development
Industry:
Other
Posted:
April 16 on Professional Diversity Network
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More About this Listing: Strategic Communications Manager
Strategic Communications Manager is a Executive Manager Job at Wisconsin Economic Development located in Madison WI. Find other listings like Strategic Communications Manager by searching Oodle for Executive Manager Jobs.
Strategic Communications Manager is a Executive Manager Job at Wisconsin Economic Development located in Madison WI. Find other listings like Strategic Communications Manager by searching Oodle for Executive Manager Jobs.