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Sr. Marketing Manager
Location:
Cerritos, CA
Description:
Summary Description The senior marketing manager/marketing manager must have strong analytical skills and be comfortable making decisions based upon data and analytics. This position requires a strong creative business mind to drive business performance. Develops and manages marketing programs in specific channels, supports business objectives, supports the sales department through systematic lead generation initiatives and the creation and maintenance of robust sales tools. Requires advancement of brand building in the non-emergency medical transportation industry, specifically for the Program of All-inclusive Care for the Elderly (PACE) and health plans. Under the guidance of the President & CEO and with input from the Sales Department and the Contracts Department, the senior marketing manager/marketing manager will provide leadership around all marketing activities including working closely with Sales and Client Management to achieve business and financial goals. Key Responsibilities · Executes annual sales and marketing plan (working with the Sales & Contract Departments) and adjusts the plan against key performance indicators. · Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. · Analyzes data including competition, market size, revenue potential and performance metrics. · Identifies potential new lines of business through data analysis. · Monitors trends that indicate the need for a change in existing services and/or strategy. · Conducts research to access market trends, new business initiatives and client needs · Partners with other internal stakeholders, external agencies and vendors. · Creates selling tools, e.g. individual and group sales presentations, tradeshows and tradeshow marketing activity, white papers, virtual newsletters/communications, etc. · Execute field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities. · Interacts with outside marketing agencies/consultants, as needed. · Maintains and updates formalized lead generation programs. · "Owns" the brands and brand positioning for the company's service lines. · Develops and executes brand building campaigns for the company's service lines including the use of PR. · Trains Sales, Contracts and Client Services teams on the core benefits and features of our service lines. · Manages launches, including pilot programs. · Oversees all activities related to selecting and managing trade shows and events to support Sales and the Contract Departments including on site participation. · P rovides quarterly forecasts, including budget oversight. · Conducts research for input to pricing strategies with the goal of maximizing profits while ensuring our clients are satisfied. · Keen understanding of healthcare, transportation, and the go to market strategy. · Manages annual marketing budget. · Responsibilities, duties, and work schedule may be changed from time to time as deemed appropriate by Company Management. Qualifications · 5+ years' experience in B2B marketing. · Experience in creation and execution of B2B marketing and sales support programs including postmortem analysis for both large healthcare providers/health plans and individual/group medical practices. · Experience in creating reporting and analyzing campaign effectiveness. · As experienced with numbers as with marketing concepts. · Advertising, digital media, social media and direct marketing program experience. · Experience in building and managing lead generation programs. · Demonstrated success working in collaborative, cross functional teams. · Results driven and accountable mindset with ability to self-direct as required. · Motivational leader who works well cross functionally with others. · Strong project management skills. · Ability to travel as required. · Strong written and verbal communication skills. · Demonstrated leadership, strong analytical and strategic thinking skills. · Strong creative business mind. · Excellent written/verbal communication, time management and quantitative/analytical skills required. · Ability to take conclusions from data and communicate and present to leadership and business executives. · A strong values-based individual with an emphasis on integrity and collaboration. Education · Bachelors' Degree in Marketing, Business or related field. Working Conditions · Work from home with the ability to be in the corporate office in Cerritos as required. · Some travel may be required, 10% of time. · Workdays are typically Monday through Friday. Physical Requirements · Sitting/ Standing for prolonged periods of time. · Lifting to 20 lbs. may be required. · Position requires extensive computer work, phone work, as well as sitting, standing and grasping.
Company:
Secure Transportation Company
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Sr. Marketing Manager
Sr. Marketing Manager is a Advertising & Marketing Marketing Manager Job at Secure Transportation Company located in Cerritos CA. Find other listings like Sr. Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Sr. Marketing Manager is a Advertising & Marketing Marketing Manager Job at Secure Transportation Company located in Cerritos CA. Find other listings like Sr. Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.