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Senior Marketing & Research Analyst
Location:
Manchester, NH
Description:
With competitive salaries, a commitment to excellence, and terrific benefits for employees, WHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK? At St. Mary's Bank , we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial institution, which means that our success, depends on the success of our members. As a solid, stable financial institution with over a century of success, we have created a work environment that rewards dedicated employees with benefits to help them achieve their personal and professional best. BEING AN SENIOR MARKETING & RESEARCH ANALYST AT SMB GIVES YOU THE OPPORTUNITY TO: Optimize use and effectiveness of the MCIF system or DW for research, measurement, business development and planning purposes; analyzing data to verify and understand result for accurate reliance by management and business areas. As the MCIF system owner, maintain system for accuracy in research and reporting. Measure, analyze and report results of marketing activities, digital marketing efforts, campaigns or promotions and providing recommendations to improve performance. Responsible for executing direct mail and email efforts to acquire new members, or cross-sell to existing member's effectively targeting appropriate demographic segments or markets, generating results. Provide dedicated marketing support to assigned business areas or projects as determined by the marketing director. Successfully achieve objectives as measured by business area feedback. Manage the web site for optimal user experience, provide content strategy and guiding site architecture effective search engine optimization, provide timely insights on site usage and thorough oversight of hosting and development vendors. QUALIFICATIONS AND EXPERIENCE Bachelor's Degree in marketing required or equivalent experience. Minimum of 5 -7 years' experience in a marketing setting with full project responsibility from concept development to execution. Experience in financial services setting desirable. Strong writing skills and excellent verbal communication skills. Detail oriented and strong project management skills. Experience in digital marketing tools such as Google Adwords, Google Analytics, or other web analytics tools. Proficient in Microsoft Office, specifically Excel. Working knowledge of HTML, as well as Website Content Management Systems (CMS). Strong analytical problem-solving skills and the ability to complete multiple tasks in a high paced environment is required. Working knowledge and experience in database marketing. MCIF experience is desirable. Understanding of marketing automation tools desirable Able to perform successfully with minimum supervision and effectively in a team environment. May require flexible schedule. Able to lift 40 pounds. Proficient BENEFITS We offer a wide range of benefits to help employees balance their work and personal lives. Our benefits package includes health, retirement, and work/life benefits. Medical, Dental and Vision Insurance Remote Work Paid Time Off Plan Paid Holidays Cash Balance Retirement Program 401(k) plan with employer match Tuition reimbursement program Short and long-term disability insurance Basic and supplemental life insurance JOIN OUR TEAM AND ENJOY BEING VOTED BEST CREDIT UNION! Voted Best Credit Union -New Hampshire Business Review's Reader's Poll Top 10 Housing Lender -New Hampshire Housing Voted Best Credit Union -New Hampshire Union Leader Readers' Choice Poll St. Mary's Bank is an Equal Employment Opportunity employer and provides equal employment and advancement opportunities to all employees and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, martial or domestic partner status, or any other category protected by federal, state and/or local laws. Job Posted by ApplicantPro
Company:
St. Mary's Bank
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Senior Marketing & Research Analyst
Senior Marketing & Research Analyst is a Research Research Analyst Job at St. Mary's Bank located in Manchester NH. Find other listings like Senior Marketing & Research Analyst by searching Oodle for Research Research Analyst Jobs.
Senior Marketing & Research Analyst is a Research Research Analyst Job at St. Mary's Bank located in Manchester NH. Find other listings like Senior Marketing & Research Analyst by searching Oodle for Research Research Analyst Jobs.