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Senior Campaign Analyst | Analyst in Job Job at Singtel Group | 7268758295

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Senior Campaign Analyst

Location:
Macquarie Park
Description:

It starts with YES! At Optus, we have an ambitious goal to be Australia’s most loved everyday brand. The Senior Campaign Analyst is accountable for the end-to-end delivery of Campaigns to our customers through our Next Best Action (NBA) platform Pega, from pre-analysis and idea generation through to proposition impact assessment and business recommendations on how to optimise across both inbound and outbound activities. Your day in the life at Optus Build, test and executing campaigns and propositions through PEGA Marketing, including the use of propensity models and test and learn practices to enhance campaign outcomes. Translating marketing requirements into Campaign and other analytical tasks. Performing data, statistical and customer analysis to understand how campaign interventions, product changes and market dynamics impact the business. Consolidating information to present a well-rounded view of customer behaviours, market trends and marketing campaign effectiveness. Developing recommendations with a clearly articulated, structured argument and delivering the findings back to the business. Your skills to pay the bills You're a successful Campaign Analyst with extensive analytical experience including sourcing and manipulating data to deliver robust analysis and solutions. Additionally, you will also bring: Campaign Management and / or Analytics experience, with Telco is desirable but not crucial Knowledge of Campaign Management, in particular decisioning platforms (Pega) SQL experience Strong analytical and conceptual skills Confirmed ability to use insights to identify the key factors that will transform a customers’ experience to drive advocacy. Perks we love at Optus Competitive salary and performance incentives Discounts to Optus products and services, and to over 400 retailers Australia-wide Training, mentoring and development opportunities (ask us about OptusU!) Up to five days of Volunteer Leave per year A “connected” day for you to use to connect to something you are passionate about Hybrid ways of working Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office Sydney Campus; 20mins from CBD via our Optus bus. Our 999 Metro Connect service connecting you to and from Macquarie University Metro Station to Optus Campus every 6-8 minutes, morning and afternoon! Keen to see what it’s really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes! At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email XXXX@optus.com.au along with your preferred method of contact and we will be in touch. For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity.
Company:
Singtel Group
May 13 on Singtel Group
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