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Product Marketing Manager
Location:
Burlington, MA
Description:
Title: Product Marketing Manager Description: Lead the development of strategic go-to-market and technical sales product marketing approaches for companys genomics, DNA sequencing and molecular biology products and services. Duties include: Define go-to-market product strategies to develop profitable marketing programs, engagements, sales collateral, service positioning and differentiation from a technical perspective for new and existing customers; Develop and track product marketing plans, campaigns and launches; Identify opportunities to increase business with new and existing customers through new service offerings or service differentiation from technical perspective; Gather and review product market trends and competitive landscape to identify target markets and develop lead generation strategies; Create and maintain competitive matrix and fine-tune service offerings and forecasts; Perform product win-loss analysis to identify competitive factors and determine product updates; Develop and execute comprehensive and customizable go-to market technical sales and marketing plans for new marketing channels as well as new and enhanced product opportunities; Identify conferences and trade shows to support business development opportunities; Determine current and future customer product needs for incorporation into new development and roadmap prioritizations; and Apply advanced knowledge of FDA and CAP/CLIA regulations, genomics, DNA sequencing and molecular biology products and services for marketing/product management including market analysis, planning and new product development. Position can be located anywhere in the United States. Salary range: $101,026 - $147,685.44 per year Requirements: Bachelors degree or foreign equivalent in Biology, Biotechnology, Biochemistry or a related field, plus 2 years of experience performing marketing analysis or business analysis in a biology-related field. Experience, which can be gained concurrently, must include: 2 years of marketing or product management experience including participation in market analysis, planning and new product development. 2 years of experience developing and presenting scientific product marketing materials. 2 years of experience analyzing complex scientific data and translating into actionable business insights. 2 years of experience analyzing and validating business cases for new biotech products including assessing market or product demand, application, competition and market trends. 2 years of experience conducting biotech market research, developing business strategies and identifying new opportunities to market biotech products. 2 years of experience developing biotech product documentation, technical specification sheets and briefing materials. 2 years of experience working with internal and external scientific teams to design and developing business or marketing solutions. Job Site: 200 Summit Drive, Suite 6, Burlington, MA 01803. .
Posted:
April 20 on Jobvertise
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More About this Listing: Product Marketing Manager
Product Marketing Manager is a Advertising & Marketing Product Marketing Manager Job located in Burlington MA. Find other listings like Product Marketing Manager by searching Oodle for Advertising & Marketing Product Marketing Manager Jobs.
Product Marketing Manager is a Advertising & Marketing Product Marketing Manager Job located in Burlington MA. Find other listings like Product Marketing Manager by searching Oodle for Advertising & Marketing Product Marketing Manager Jobs.