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Marketing Specialist
Location:
Jacksonville, FL
Description:
The Gibraltar Home Improvement Group is looking for an enthusiastic Marketing Coordinator to help us in our overall marketing and dealer support efforts. Accountable for the management and execution of marketing programs, sales events, lead management and tracking, CRM maintenance, reporting, and support of the sales team. You will need to be able to collaborate cross-functionally and with external vendors to create and manage promotions, social media efforts, and customer communications. Work with key internal role-players to brainstorm content ideas, in line with the company's brand strategy and in support of various brand initiatives. This position is an integral part of executing and managing key marketing initiatives designed to help grow consumer demand and generate sales. Primary Accountabilities (Essential Duties) Lead Management and CRM Administration Monitor and track inbound leads coming from web forms and phone calls, and issue reports. Ensure that leads are routed properly. Follow-up with Dealers to get lead status and disposition. Develop and execute lead nurturing campaigns including reply to emails and other communication. Create monthly and ad hoc reports as needed. Serve as primary contact with outside vendors, sales, and dealers for day-to-day administration and service. Microsoft Suite moderate experience preferred - Excel, Word, Outlook, Teams Digital, Website and Communications Support Excellent written and verbal communication skills Highly computer literate with capability in email, MS Office, and related business and communication tools Manage and track online promotional messaging on website. Send communications to dealers to support upcoming promotions. Collaborate with digital media vendors to develop and execute a social media calendar. Create and edit social media posts, promotional announcements, and emails. Graphic design experience preferred - Adobe Creative Suite, Photoshop, InDesign Event and Tradeshow Management and Execution Assist in the plan, management, and execution of annual dealer events- National Dealer Meeting and BCC Meeting - to deliver maximum impact while staying within budget. Manage external vendors to deliver a flawless experience for our attendees - Travel management, hotel/resort contracts, venue set up, registration, transportation, and Create and deliver communication pieces for event and hotel registrations, agendas, and event details. Track and report on registrations, and send reminders as needed. Sales Collateral and Merchandising Materials Maintain and update brochures, sell sheets, samples, and trade show assets. Work directly with vendors to produce materials and monitor inventory levels. Keep sales updated on new materials and collect feedback get input on collateral needs. Dealer Set Up and Portal Administration Set up new dealers and sales personnel in our CRM systems and Dealer portals. Maintain portal assets, including price sheets, ads and presentations. Sales & Budget Tracking and Reporting Download and report sales data by territory to sales team. Track and report on Marketing co-op fund Develop, communicate, and enforce Marketing co-op guidelines. Process and approve Marketing co-op credits and all invoices. Secondary Accountabilities In addition to the accountabilities listed above, individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise to balance the workload. Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.Employee(s)/Group /Department Supervised: N/A POSITION QUALIFICATIONS To perform this job successfully, an individual must be able to perform each primary accountability satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Additionally, the physical demands and the work environment typically encountered are listed below. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Education / Experience (an equivalent combination of education and experience required to successfully complete the primary accountabilities is indicated below)Degree: Associate degree / 2 Years of Experience: Major: Marketing preferred 5+Years of Experience: Area: Marketing 3+ Area: social media, Technical Support Competencies / Technical Skills Core Competencies: Fostering Teamwork; Managing Performance; Building Collaborative Relationships; Customer Orientation; Result Orientation; Personal CredibilityOrganizational Competencies: Initiative; Self-motivation; Influencing Others ; Establishing Focus; Strategic Thinking; Developing Others;Additional Position Competencies (max 4):Technical Skills: MS Office & Outlook; Proficient with Adobe design suite to include basic photo, print and video editing skills, experienced and comfortable with CRM systems and contact email, strong analytical abilities, including Google Analytics Licenses / Certifications Physical Requirements (Approximate time spent to be included in physical demands such as walking, or bending, specific lifting requirements (25 lbs) and/or other requirements such as vision or hearing.)There will be considerable customer/dealer/sales force contact. Must be able to operate all standard office equipment required in this position. Vast amount of work includes phone & computer use and ability to file. There is a moderate level of traveling in this position local up to multi-overnight. The ability to physically participate in set-up of display materials is necessary; Must be able to see, hear, and speak. Work Conditions Environment: Office Travel: #HB2 #LI-HB2
Company:
Hig
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Specialist
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Hig located in Jacksonville FL. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Hig located in Jacksonville FL. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.