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Marketing Specialist
Location:
Salt Lake City, UT
Description:
Job Purpose Under the direction of the Marketing Director, the Marketing Specialist will support Girl Scouts of Utah's marketing efforts by developing creative content (email, newsletter, social media, etc.) that resonates with target audiences. The Marketing Specialist will help engage, inform, and motivate potential and current members, donors, volunteers, and the general public. This position is instrumental in storytelling, writing, editing, design, and online and social messaging that effectively communicate the value of Girl Scouts. Job Accountabilities Elevate Girl Scouts' iconic brand and create content to drive desired customer behaviors and organizational goals Help identify target audiences and develop strategies for content and digital campaigns that will engage, inform, and motivate leads, illustrate the brand's differentiation, and elevate the brand's positioning Create communications products such as newsletters, publications, web, and social media for existing members, families, volunteers, donors, and board members Monitor and adjust content and placements based on results and goals, communicate key results and trends Evaluate the effectiveness of marketing messages, ensuring that communications activities support the Girl Scout Movement Collect, edit, and assist in developing content for e-communications and social media efforts. Ensure that all interactions through social media channels are thorough and timely with an emphasis on maintaining a customer-centric approach to answering questions and problem solving Become an expert of Salesforce to strengthen council communications, develop email automations and drip campaigns, and use segmentation and personalization Work with the Marketing Director to implement effective social media campaigns outlined in marketing plans, to include daily management of comments, posts, and questions Work with Marketing Director for various web updates in Adobe Experience Manager Manage GSU website to optimize content, navigation and overall user experience for members and external audiences Serve as lead writer for communications products such as newsletters, publications, web and social media for existing members, families, volunteers, donors, and board members Collaborate with Marketing team on all marketing campaigns and initiatives to ensure consistent and effective message delivery Integrate GSU messages with GSUSA brand guidelines and standards to project an image that is consistent and appropriate for local and national audiences Collaborate with department to manage social media campaigns and lead nurturing campaigns intended to reach potential members, volunteers, and donors. Evaluating customer research, market conditions, and competitor data Ensure delivery of digital content is consistent with marketing strategy and aligns with overall council objectives and communication standards Participate in special and community events as a representative of the council to build awareness and visibility in the community as needed Adhere to cross-channel social media plan for the organization, as well as source and write content Proactively research stories and testimonials that enhance the Girl Scout image and brand and provide increased visibility to the council Creating PowerPoint presentations, video communications, and event programs for council events and initiatives Work collaboratively with all functional areas of the council to develop communications pieces and messages that support and achieve the council's membership, recruitment, engagement, fund development, and other goals Adhere to the master publications schedule. Ensure timelines, procedures and project deliverables are met for all major publications Perform other duties as required or assigned Qualifications Bachelor's degree in related field of work (marketing, communications, graphic design, etc.), or related experience 1+ years related experience Excellent writing skills, social media management and content creation Some graphic design experience or knowledge preferred Ability to identify target audiences and devise engaging campaigns Basic knowledge of web content management systems, Adobe Experience Manager (AEM) preferred Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience on PC platform is a plus Experience in email marketing. Experience with Salesforce Marketing Cloud a plus Detail oriented, strong problem solving and project management skills; eager to learn Proficient in social media tools and analytics Ability to take constructive direction well Ability to establish and maintain effective interdepartmental relationships Ability to manager multiple projects simultaneously and in a deadline-oriented environment Strong organizational skills and attention to detail Girl Scout experience or knowledge preferred Technical understanding of publication production
Company:
Girl Scouts Of Utah
Posted:
December 26 2023 on ApplicantPool
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More About this Listing: Marketing Specialist
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Girl Scouts of Utah located in Salt Lake City UT. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Girl Scouts of Utah located in Salt Lake City UT. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.