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Marketing Specialist
Location:
Green Bay, WI
Description:
JOB SUMMARY: The primary role of the Marketing Specialist is to provide marketing support to the agency, particularly donor engagement, as well as for contracted customers. This position will also promote CP's message and brand through an annual public awareness campaign using a multi-channel approach to include social media, email, direct mail, public speaking and media relations. Key areas of responsibility include social media management and measurement, graphic design work, website oversite, photo/video production and project assistance/coordination. Full-time, 32 hours/week DUTIES AND RESPONSIBILITIES: Public Relations Work with the Director of Donor Engagement & Marketing to develop a comprehensive yearly public awareness camping that promotes CP, its mission and services. Develop tactics to effectively implement the public awareness campaign using a multi-channel approach including, but not limited to, CP's social media platforms, direct mail, email, traditional media and media relations. Measure ongoing success with the campaign and provide monthly reporting to the Director of Donor Engagement & Marketing. Social Media Manage all social media outlets for CP. (Facebook, LinkedIn, Instagram and group pages), including paid posts and billing. Create and implement a content calendar, respond to comments and conduct daily monitoring of platforms. Analyze and evaluate social media results and rankings, identify underperforming marketing efforts and develop action plans to address opportunities for improvement. Stay up to date with the latest trends and changes in social media management to improve results. Graphic Design Maintain all printed marketing materials including brochures, flyers, stationery, posters, ad placement, etc. using the Adobe Creative Suite. Assist other program areas in creating marketing materials in order to ensure brand compliancy, as needed. Oversee printing process and work with printers to ensure accuracy and professionalism of final product. Ensure CP's website remains relevant regarding content and ease of use. Annually review CP's website and make all updates as necessary. Photo/Video Help to build CP's photo and video library. Produce videos for social media, website and YouTube related to services and culture. Curative Connections (3-5 hours per week) Serve as marketing resource for Curative Connections and its departments. Contribute to the development and implementation of an annual marketing plan, including a public awareness campaign. Attend monthly Connection Hour meetings and other committee meetings as requested to determine any upcoming promotional opportunities. Provide monthly reporting on action items and next steps to Curative Director via billing. Misc. Work with Director of Donor Engagement & Marketing on the development and implementation of annual department calendar. Attendance at CP's three major events: CP Golf Classic, CP Auction and Annual Telethon are required. EXPERIENCE AND SKILL REQUIREMENTS: Bachelor degree preferred or Associate degree required in marketing related field (marketing, digital advertising, business management) or equivalent experience required. At least one year of experience in marketing related field required. Ability to build effective relationships internally and externally at all levels. Effective time management skills with the ability to work independently and maintain confidentiality of information. Demonstrated organizational skills in order to manage multiple projects with sensitivity to details and deadlines. Excellent verbal and written communication skills, as well as, strong presentation skills, Effective decision-making and problem solving skills. Proficient computer/technology skills, especially in Microsoft Office, Constant Contact, Adobe Creative Suite, general website maintenance experience and photography/video editing experience. Successful completion of background check and drug screen.
Company:
CP
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Specialist
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at CP located in Green Bay WI. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at CP located in Green Bay WI. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.