Marketing Manager

This listing was posted on ApplicantPro.

Marketing Manager

Location:

Franklin Park, IL

Description:

SummaryThe Marketing Manager is responsible for the implementation and maintenance of PFCU's strategic marketing plan to meet organizational objectives. The Marketing Manager efforts should facilitate the successful representation of the credit union brand and the delivery of the organization's products and services through all available channels. The Marketing Manager effectively manages the marketing function by concentrating time and resources on activities that attain measurable benefits to the credit union. S/he researches marketing trends within the industry and recommends marketing strategies to the Senior Management Team.The Marketing Manager works under the direction of the Chief Operations & Strategy Officer and works across the organization. The Marketing Manager performs a variety of creative and support duties related to the marketing function and the management of key vendor relationships.Key ResponsibilitiesBrand1. Promotes, maintains, and monitors the credit union brand; keeps the brand current with industry standards; acts as the Brand Manager and liaison.2. Manage all print collateral and digital, including website, and creates the quarterly newsletter, constant contact and other member/prospect communications and collateral that promote credit union's image, product and services. Manages the member's communication plan.3. Coordinate activities (daily/weekly/monthly) to keep employees and members engaged with brand; create employee and member allegiance to the brand.4. Provide and manage the marketing and sales content of the organization; highlight the PFCU brand to employee group and foster a sales culture.5. Create department presentations (PowerPoint) for monthly organizational, staff, department and board meetings.6. Selects and manages photos/images from stock photo service to ensure consistency to brand look and feel.7. Provide marketing related web site support and gives presentations or participates in employee website education or training.8. Coordinate the corporate clothing program.Marketing Plan1. In collaboration with Senior Management team and the Business Development team, develop and implement an annual Marketing Plan based on organizational goals. Execute on plan with appropriate peer partners.2. Serve as a liaison for other departments to exchange and relay marketing related information as needed.3. Functions as a business lead and/or product manager on departmental and/or organization wide projects. Contributes to expertise in her/his assigned area, executes deliverables and ensures that the Project Team completes tasks and milestones as outlined based on the project scope, timeline and budget.4. Effectively communicates (schedule) and implements marketing plan to organization.Data Analysis and Compliance1. Conduct analysis on the effectiveness of marketing campaigns, promotions, and strategies. Communicate results and overall analysis to Senior Management Team and make recommendations for change where appropriate.2. Develop, analyze and maintain membership demographics to facilitate decision making or directional course.3. Research and evaluate new product opportunities, demand for potential products, member needs and insights.4. Maintain, monitor and meet compliance standards for the credit union website, electronic, social media and all collateral. Develop, apply and evaluate policies and procedures for the Marketing Department.5. Inventory Management; maintain organized, up-to-date inventory of promotional items, event items, props, awards, etc.6. Under the guidance of the Controller and the Chief Operations & Strategy Officer, propose an annual marketing budget to include clothing budget, campaign proposals and P & L for all campaigns. Track and monitor marketing campaigns, promotions against budget and communicate results to management.General1. Supports Business Development and branch office efforts to include office sales campaigns, benefit fairs, chamber events, and community events to include all collateral, advertising/PR, and communications.2. Creates, presents, and communicates content materials for the Organization, Annual and Board meetings.3. Manages and maintains all digital marketing platforms including social media and website.4. Maintains, develops, and enhances relationships with key contacts, and vendors in order to perform job function. May attend and represent PFCU at SEG, community and industry networking events.5. Manages PFCU's employee volunteering program and other like events to promote corporate goodwill.6. Keeps abreast of current events, credit union, banking trends and technology. This is especially relating to but not limited to, marketing, advertising, brand awareness and marketing compliance, allowing PFCU staff to rely on you for information, education, advising and guidance.7. Negotiate, manage, and maintain department contracts; gather competitive bids as needed.8. Promotes and maintains a positive work atmosphere by communicating in a manner consistent with professional standards and works effectively with members, co-workers, management, and vendors.9. Ensures adherence to company policies and procedures and Banking/Credit Union regulations/compliance; keeps abreast of industry developments including, but not limited to changes in compliance, regulation, and technology.10. Performs additional duties as required and may be utilized in other PFCU offices and departments.ScopeThe Marketing Manager works under minimal supervision exercising independent and sound judgement. S/he must have an expert marketing, advertising, and sales skillset. Additionally, excellent written and oral communication skills, time management, strong business acumen, pro-active, cross functional, action orientated, self-motivated, creative, highly functional and detail orientated are required.Essential Skills, Knowledge, and Requirements1. Bachelor's degree in Marketing or a related field and/or equivalent job-related experience providing the necessary knowledge, skills and abilities to successfully perform the responsibilities of the role.2. Minimum of 5 years of marketing experience in credit union or financial institution a plus. Experience in working with and assisting others in a professional setting.3. Experience with creating and implementing strategic marketing plans / annual calendar.4. Excellent written, verbal, spelling, proofreading skills. Strong problem-solving, time management, organizational, analytical, interpersonal, ability to multi-task, well-organized, accuracy and detail orientated. Strong overall business acumen and a strategic thinker, strong analytic skillset to drive growth.5. Expert understanding of credit union or banking products and services. This includes PFCU's full deposit and lending product line, services, policies and procedures.6. Results driven, goal and service oriented, self-motivated, and able to work independently and as part of a team. A professional demeanor, positive attitude, and the willingness to advance.7. Strong decision making and time management skills; the ability to manage multiple projects/duties.8. Trustworthy with the ability to maintain highest level of integrity; bondable.9. Expert in all PFCU's software applications including member and vendor applications. Expert in Microsoft Office, specifically Word, Excel and PowerPoint.10. Must be flexible regarding work schedule and travel. Travel throughout all PFCU locations and their surrounding communities is required as well as evening and weekend hours may be necessary.Additional Information and RequirementsThe Marketing Manager will perform a major portion of her/his duties through verbal and written communications. It is critical that this person possess the ability to communicate with clarity, while understanding and explaining complex situations to team members and outside contacts. Accuracy is essential and s/he must possess the ability to proofread documentation and correspondence to insure free of errors and fraud. S/he will spend a good portion of the day seated at a workstation, but may also be mobile throughout the credit union for purposes of meetings, working with members and others, etc. The ability to move or lift boxes and general office equipment if needed.This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves the sole right and discretion to make changes to this job description. Job Posted by ApplicantPro

Company:

Partnership Financial Credit Union

Posted:

December 26 2023 on ApplicantPro

Visit Our Partner Website

This listing was posted on another website. Click here to open: Go to ApplicantPro

Important Safety Tips

Always meet the employer in person.
Avoid sharing sensitive personal and financial information.
Avoid employment offers that require a deposit or investment.

To learn more, visit the Safety Center or click here to report this listing.

Marketing Manager | Marketing Manager in Advertising & Marketing Job at Partnership Financial 1

Marketing Manager

Visit Our Partner Website