Marketing Insights Specialist

This listing was posted on ApplicantPro.

Marketing Insights Specialist

Location:

Tallahassee, FL

Description:

Marketing Insights Specialist (Full Time) Location: Tallahassee, FL (in-office) Schedule: Monday - Friday Compensation: Competitive annual salary plus generous benefits package (see below for details) Summary of Qualifications: Have obtained a degree in Data Science, Statistics, Operations Research, Computer Science, Economics, Finance, Business, Marketing, Communication or other quantitative or analytical disciplines; OR have a high school diploma or equivalent with comparable transferable experience. Minimum of 3+ years' experience as a Data or Marketing Analyst. Solid understanding of statistical methods and algorithms. Hands-on experience in collecting, integrating, processing, and analyzing data. Demonstrated ability to think creatively and solve problems, anticipate roadblocks, and recommend effective implementation plans designed to drive results and balance ROI. Proficient in Word, Excel, PowerPoint, Outlook, and creation of visuals including charts and graphs. Graphic design using Adobe Suite or Canva is a plus, but not required. Ability to pass a criminal background check, credit check and drug test Full Job Description About Us: First Commerce Credit Union is a financially strong, growing member-owned cooperative serving consumer and business needs in nearly 40 counties across North Florida and South Georgia. Credit unions operate under a common philosophy of people helping people - individuals who share a passion for supporting their communities. Credit unions provide financial wellness resources, help local businesses grow, and are committed to helping members build their savings, invest in their futures, pursue their financial goals, and much more. About the Position: The Marketing Insights Specialist position is ideal for creative and passionate data professionals who excel in gathering, analyzing, and operationalizing data and analytical solutions that inform the development and execution of Marketing campaigns and strategies designed to achieve credit union goals. This position helps drive the credit union's overall strategy, performance, and growth through strategic analysis and as a key contributor to our marketing strategy and business growth. We think you'll succeed in this role if you: Thrive in a fast-paced environment where new challenges come up every day Are proficient in marketing strategy and understanding how digital marketing contributes to a holistic plan for acquisition, customer growth and retention. Are comfortable working on your own but also enjoy collaborating as a team Take initiative and do not wait for someone else to ask you to address a problem Are analytical, strategic, innovative, and independent thinker who is intrapreneurial with an ability to solve problems, experiment with different approaches, and make recommendations and decisions. Have a solid understanding of consumer behavior, customer experience, life cycle, and the buyer's journey. Want to work for a company that serves a higher purpose than just making a profit If this describes you, please read on! Essential Tasks of the Marketing Insights Specialist: Identifies, analyzes and interprets trends and patterns in complex data sets to develop recommendations for targeted and relevant promotion of credit union products, services and initiatives. Builds, manages, optimizes, monitors, evaluates, and evolves multiple campaigns to relevant targeted audience segments on an ongoing basis. Utilizes data to improve positioning, image and loyalty to the First Commerce brand across the markets we serve. Leverages various member and non-member data sets to provide actionable insights that inform marketing planning and strategy. Utilizes multiple data sources and data sets, layer, link, aggregate, analyze, synthesize, and interpret data to develop insights. Serves as the primary internal expert on the Segmint system. Performs data mining, statistical analysis, trend, and variance analysis, and "what if" scenarios to assist with marketing decisions and to reach strategic Marketing goals. Serves as Marketing data liaison collaborating with other departments and third-party data vendors to gain insights in areas of strategic focus. Monitors and tracks key performance metrics/indicators and reports to stakeholders, including highlighting successes and identifying areas of improvement/refinement. Conducts strategic analysis of financial industry trends and issues, including market intelligence on industry issues shaping current and future business. Develops understanding of all areas of the credit union's operations, products, and services, as well as strategic initiatives, in order to provide timely and relevant recommendations. Works on cross-functional projects and/or serve on multi-functional teams to help drive design/development and successful implementation and monitoring of Marketing initiatives through measurement of results and ongoing evaluation. Develops and maintains a network of contacts within the data/business intelligence space and both within and outside the credit union/banking industry. Requirements: This job might be for you if you: Have obtained a degree in Data Science, Statistics, Operations Research, Computer Science, Economics, Finance, Business, Marketing, Communication or other quantitative or analytical disciplines; OR have a high school diploma or equivalent with comparable transferable experience. Minimum of 3+ years' experience as a Data or Marketing Analyst. Solid understanding of statistical methods and algorithms. Hands-on experience in collecting, integrating, processing, and analyzing data. Demonstrated ability to think creatively and solve problems, anticipate roadblocks, and recommend effective implementation plans designed to drive results and balance ROI. Proficient in Word, Excel, PowerPoint, Outlook, and creation of visuals including charts and graphs. Graphic design using Adobe Suite or Canva is a plus, but not required. Ability to pass a criminal background check, credit check and drug test Benefits: We know satisfied employees are key to a thriving business and are pleased to offer: Competitive annual salary (to be disclosed to candidates meeting minimum qualifications) Health, dental, vision, disability, life, and pet insurance options with generous company sponsorship which includes free 24/7 mental & behavioral telehealth coverage Two (2) weeks paid time off (this increases to 3, 4, and 5 weeks with additional years of service) One (1) week sick leave (this increases to 2 weeks with additional years of service) Eleven (11) paid holidays, one (1) personal floating holiday, and paid volunteer time 401k with up to 4% employer match, vested from your first day on the job Eco-friendly cash bonus for carpooling, biking, or using public transportation Professional development programs, scholarships, and internal committee leadership opportunities Charitable contribution matching Exclusive rewards and discounts on things like movie tickets, travel, shopping, and more Referral incentives for mortgage products and recruitment Fun perks in the office with a company culture where you are more than just a number If you think you'd be a good fit, we'd love to see you apply! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Job Posted by ApplicantPro

Company:

First Commerce Credit Union

Posted:

December 26 2023 on ApplicantPro

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Marketing Insights Specialist | Marketer in Advertising & Marketing Job at First Commerce Cred1

Marketing Insights Specialist

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