This listing was posted on Professional Diversity Network.
Marketing and Copywriter Specialist, Student Orientation and Transition Services
Location:
Logan, UT
Description:
Marketing and Copywriter Specialist, Student Orientation and Transition Services Requisition ID: 2024-7542 # of Openings: 1 Location: US-UT-Logan Category: Marketing & PR Position Type: Benefited Full-Time Job Classification: Exempt College: Executive Vice President Department: Student Achievement Collaborative Advertised Salary: Minimum $50,000; Commensurate with experience, plus excellent benefits Overview Student Orientation and Transition Services is seeking an innovative marketer with excellent communication and writing skills to join our leadership team. As a Marketing and Copywriter Specialist (Marketer II), you will have the opportunity to effect change and make a positive impact on the lives of our students by helping them understand the value of higher education, and why Utah State University is a great place to learn and grow. You will work with a team that values your ideas and encourages you to run with them. Your efforts will help our university maintain its edge in innovative practices and student service.Funding for this position has been secured for two years, with continued position duration beyond two years contingent upon funding.As a benefitted USU employee, you will receive: 14.2% of gross income paid to a retirement account, 13 paid holidays per year, 22 vacation days per year, 12 days of sick leave per year, excellent health and dental insurance, long-term and short-term disability insurance, and tuition reduction benefits. Explore the full list of benefits at https://www.usu.edu/hr/benefits/ .This position will work specifically with the Student Orientation and Transition Services department, but will collaborate with the Admissions office and other enrollment offices. Our offices are highly collaborative, and value individual contributions to common goals and objectives. We are passionate about Utah State University, its land-grant mission, and helping students find their path to higher education. We guide incoming students, and their parents, as they navigate the recruitment and enrollment processes. We value professional development, student success, and the culture of excellence that defines that Aggie community. Responsibilities Understand the structure, policies, and procedures of USU. Interface with staff in various offices to meet their needs when communicating with admitted students and their parents. Collaborate with numerous subject matter experts across the university to ensure our content is accurate and effective. Partner with the New Student Enrollment leadership team to help identify goals and improve student outcomes. Lead the efforts to provide a cohesive stream of communication to students in the confirmed and enrolled stages of the recruitment funnel. Design and implement campaigns in the Parent and Family Network portal (CampusESP) and Modern Campus Messaging system (formerly Signalvine). This includes building out HTML script, setting multiple parameters to pull the correct population, and customizing the information as much as possible for granular communication. Design and deploy marketing initiatives, and review best practices used at other colleges and universities. Edit articles written for the Parent and Family Network portal (CampusESP). Write new content, and update existing content, for various orientation pieces, including emails, texts, websites, online orientation modules, video scripts, presentation slides, etc. Streamline communications to use consistent voice and tone, considering the audience and changing needs of our incoming students and parents. Edit the 5-module online orientation slides for various student groups, in collaboration with various office members. Hold focus groups with incoming students and parents to determine where we can provide further information to better convert and orient new students. Collaborate with colleagues at statewide campuses and learn how to best tune our information and communication for specific students. Edit and publish print publications, including the Parent Handbook, Student Handbook, schedules, student handouts, etc. Collaborate with other offices to create and maintain a student yield dashboard to help incoming students in various student groups understand their needed tasks and where they are in the enrollment process. Assess effectiveness of communication plans and initiatives and prepare reports as needed. Qualifications Minimum Qualifications: Bachelor's degree in marketing, public relations, technical writing, communications or related field plus two years of relevant experience or an equivalent combination of education plus experience is required.Preferred Qualifications Experience with technical writing or editing. Knowledge, Skills, and Abilities: Understanding of USU structure, policies, and procedures. Understanding of the student recruitment and onboarding processes. Experience working with the Campus ESP parent portal, Advantage Orientation, or Modern Campus Messenger (formerly Signalvine). Experience managing data to tune communications to specific populations. Experience making strategic marketing decisions or building communication plans. Knowledge of marketing strategies, processes, and available resources. Excellent writing, proofreading, and editing skills. Basic knowledge of writing for search engine optimization (SEO) and social media. Ability to manage multiple projects and deadlines effectively. Ability to gather data, analyze information, and prepare reports. Database and records management skills. Design experience or familiarity with Canva and/or Adobe products such as InDesign, Illustrator, Photoshop, etc. Computer skills, including Word, Access, PowerPoint, and Excel. Required Documents Along with the online application, please attach: Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under "Resume/CV" Cover Letter to be typed/pasted at the end of your application **Document size may not exceed 10 MB.** Advertised Salary Minimum $50,000; Commensurate with experience, plus excellent benefits ADA Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. University Highlights Founded in 1888, Utah State University is Utah's premier land-grant and space-grant university, with a strong commitment to excellence, access, and inclusion. USU serves approximately 27,500 students throughout the state at three residential campuses, eight statewide campuses, and 23 education centers. USU Online has served students from all 50 states and 55 countries for over 25 years, and USU Extension provides outreach and service to all counties in Utah. As a land-grant university, USU engages communities and empowers people to lead successful lives of involvement, innovation, and impact. As an R1 research institution, USU provides a high-quality undergraduate and graduate education at an affordable price. Washington Monthly has consistently ranked USU in the top 10 among public universities for contribution to social mobility, research, and public service. Utah State is committed to cultivating a diverse, equitable, and inclusive community where different perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Learn more about USU. The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university's ADA Coordinator in the Office of Human Resources at (435) 797-XXXX or XXXX@usu.edu . About the Region U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU's main campus, Logan , is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute's 2022 ranking for best-performing small cities in the nation. *updated 7/2023 To apply, visit https://careers-usu.icims.com/jobs/7542/marketing-and-copywriter-specialist%2c-student-orientation-and-transition-services/job?in_iframe=1 Notice of Non-discriminationIn its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU's non-discrimination policies:Executive Director of the Office of Equity Matthew Pinner, XXXX@usu.edu, Distance Education Rm. 401, 435-797-XXXXTitle IX Coordinator Matthew Pinner, XXXX@usu.edu, Distance Education Rm. 404, 435-797-XXXXMailing address: 5100 Old Main Hill, Logan, Ut 84322For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-XXXX, XXXX@ed.govU.S. Department of Education, Denver Regional Office, 303-844-XXXX, XXXX@ed.gov jeid-aa4294ab6a6ee24b8ab870ce27db0247PDN-9b7263c1-c590-4c5c-903f-6f0cc1a2d5eb
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to Professional Diversity Network
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Marketing and Copywriter Specialist, Student Orientation and Transition Services
Marketing and Copywriter Specialist, Student Orientation and Transition Services is a Advertising & Marketing Copywriter Job at Monster located in Logan UT. Find other listings like Marketing and Copywriter Specialist, Student Orientation and Transition Services by searching Oodle for Advertising & Marketing Copywriter Jobs.
Marketing and Copywriter Specialist, Student Orientation and Transition Services is a Advertising & Marketing Copywriter Job at Monster located in Logan UT. Find other listings like Marketing and Copywriter Specialist, Student Orientation and Transition Services by searching Oodle for Advertising & Marketing Copywriter Jobs.