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Manager, Category & Consumer Insights
Location:
Austin, TX
Description:
Job Summary: The Manager of Category & Consumer Insights is responsible for leading insightful action oriented customer and internally facing stories, designed to create category growth and growth for GoodPop. These stories and insights will enable compelling sell in, will inform innovation decisions and elevate the category knowledge of the entire sales team. This role will span frozen novelty, shelf stable juice, freezer pops and any future categories. This category thought leader will create competitive market analysis, translate consumer data into recommendation and solutions on category assortments, merchandising, shelving, pricing and promotions. This role is a part of the GoodPop Sales Team and will report to the Director of Natural & Insights with dotted lines into our VP Strategic Growth and VP Sales. Duties/Responsibilities: For our customers: Uncover, design and present compelling category solutions that drive acceptance and leadership of GoodPop in Frozen Novelty, Shelf Stable Juice, and other categories Lead the development of competitive market analysis and data management, by turning data into sellable insights across a wide variety of retailers Lead the company in building deep knowledge and understanding of the category, products, brands, channels and the competition to develop actionable insights that enable item acceptance, improved shelving, and help GoodPop create sustained market leadership Use a wide variety of data sources including syndicated data, customer portals, market research, and past experience to tell a compelling category story Using creativity to create a compelling shelving strategy that will enable full category growth for our retail partners For our consumers : Using a variety of data sources this role will bring the consumer perspective on our products, present and future This person will execute market analysis and research activities to provide insights and recommendations to a cross functional team of sales, marketing and brand purpose This person will research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities This role will work very closely with the sales VP, marketing director, innovation director and COO Required Skills/Abilities: 5+ years of CPG Category Management experience leveraging a variety of data resources (i.e., IRI, Nielsen, Stratum, Spectra, etc.) Significant experience in crafting data-driven, compelling category stories and presenting directly to grocery retailers Very skilled in MS Office applications, specifically Excel & PowerPoint Knowledge of syndicated data platforms such as IRI, SPINS, etc Strong understanding of market metrics and KPIs
Company:
Goodpop
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Manager, Category & Consumer Insights
Manager, Category & Consumer Insights is a Executive Manager Job at Goodpop located in Austin TX. Find other listings like Manager, Category & Consumer Insights by searching Oodle for Executive Manager Jobs.
Manager, Category & Consumer Insights is a Executive Manager Job at Goodpop located in Austin TX. Find other listings like Manager, Category & Consumer Insights by searching Oodle for Executive Manager Jobs.