This listing was posted on The Resumator.
Manager, Brand & Consumer Marketing
Location:
Hollywood, FL
Description:
Why Chose Scenic Group? Scenic Group is an international leader in luxury small-ship river and ocean cruising operating internationally renowned brands Scenic Luxury Cruises & Tours and Emerald Cruises. For more than 30 years, the Scenic Group has been delivering outstanding vacation experiences to travelers who expect the best of everything. From our Hollywood, Florida based sales and marketing office we proudly promote river and ocean cruises to consumers and travel agents across the United States. The Opportunity: This position is responsible for the development and implementation of Scenic Luxury Cruises & Tours consumer marketing programs across the U.S. & LATAM markets to meet the agreed business objectives, passenger and sales targets. What we are Looking for: The ideal candidate is a highly collaborative leader and self-starter with strong branding and integrated marketing background. Feels comfortable in a fast-paced luxury travel organization with a global presence is supported by a degree in business, marketing related discipline and further professional development in digital is a plus. Exemplary presentation and story-telling abilities; ability to craft clear, concise, and compelling results-oriented briefs, presentations and analysis tailored to the audience are definite assets. Additional experience includes: Develop and implement integrated marketing campaigns for Scenic through all marketing channels with full responsibility for the end-to-end multi-channel execution. Brief and develop creative, for traditional and digital media campaigns with in-house and external agency partners, ensuring accuracy, on time and within budget parameters. Lead the development of US based consumer content for brochures, TV advertising, Print Media, organic social media, DM and all additional consumer marketing collateral. Support the implementation of integrated advertising and consumer facing marketing programs working in conjunction with our trade marketing team and/or other joint marketing partners to support our trade communications. Lead the loyalty program in the US and be the voice of the US loyalty guest in product development and marketing. Work closely with commercial teams and participate in trading meetings providing recommendations to achieve load factor and reporting out on marketing initiatives results. Responsibility for the implementation of dedicated events (e.g. sponsorships, partnerships, webinars etc) Liaison with Call Center management to schedule product trainings for the team. Work with our PR agency to execute our PR plans including reviewing press releases, media activities and story angles. Work closely with global Scenic team to infuse the US consumers POV in brand and product development. Provide product updates to the US & LATAM teams inclusive of materials. Responsible for ensuring that the brand guidelines are maintained and adhered to at all times for all programs. Monitor, analyze and report on results, overall campaign success, key issues and recommendations on next steps to achieve the KPI”s and targets. Team building: Set an inspiring vision and align the team behind challenging targets while creating a passion for winning. Create a culture of excellence in execution that recognizes and rewards high performance. Develop mentor and coach team members to ensure effectiveness and quality of delivery. Prepare and deliver performance reviews for direct report. Required: Passion for the travel industry and luxury segment 5+ years’ experience working within a marketing organization and/or advertising agency background. Travel and Cruise experience a plus. Bachelor`s Degree in marketing/business, communications, or similar. Ability to grasp new topics quickly and communicate professionally with stakeholder & senior leadership. Strong organizational, written, and verbal communication skills. Ability to manage time and prioritize work autonomously. Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives. Positive attitude, professional demeanor and adaptable to a changing environment. Ability to provide and execute creative solutions to challenges. Job Type: Full-time Location: Hollywood, FL (Required) Work authorization: United States (Required) Benefits offered: Paid time off Health insurance Dental insurance Healthcare spending or reimbursement accounts such as HSAs or FSAs Retirement benefits or accounts Commuting/travel assistance Employee discounts Powered by JazzHR
Company:
Scenic Group
Posted:
February 28 on The Resumator
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More About this Listing: Manager, Brand & Consumer Marketing
Manager, Brand & Consumer Marketing is a Advertising & Marketing Marketer Job at Scenic Group located in Hollywood FL. Find other listings like Manager, Brand & Consumer Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager, Brand & Consumer Marketing is a Advertising & Marketing Marketer Job at Scenic Group located in Hollywood FL. Find other listings like Manager, Brand & Consumer Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.