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Head of Product Marketing
Location:
Brighton
Description:
Contract Type: Full-time, fixed term until 31/12/2024 Location: Brighton (80% remote) As the Head of Product Marketing, you will lead the development and execution of marketing strategies for a designated university partner portfolio. This pivotal role involves creating and maintaining differentiated value propositions, developing go-to-market strategies, and managing new product launches. Collaborating with cross-functional teams, you'll identify key initiatives to expand brand reach, maximize student recruitment, and meet partner expectations. Your expertise will contribute to annual marketing strategies, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success. ABOUT THE ROLE Act as a marketing interface between Product and Marketing teams to help define the overall product proposition and story for internal and external stakeholders and customers. Branding and awareness: increase our brand awareness across our key geographies ensuring brand consistency and clarity with each of our core audiences (university partners, agents, schools, prospective students). Proposition development: Based on customer insight develop and define differentiated, segmented product propositions, positioning and messaging for customers and prospects which create competitive advantage for our products in their markets. Pricing: take responsibility for developing competitive pricing strategies inclusive of payment plans and discounting strategies. Ensure your portfolio of existing and new products achieve their targets through innovative and well executed product marketing initiatives. Go to market planning & execution - work with colleagues in Sales, Product, Partner success and wider marketing teams to design the optimum go to market approach for each product ensuring student recruitment, brand reach and partner satisfaction targets are met. Marketing campaigns – plan and deliver the right. Visit ListedBuy for more information.
Company:
Study Group
Posted:
February 22 on ListedBuy
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More About this Listing: Head of Product Marketing
Head of Product Marketing is a Advertising & Marketing Marketer Job at Study Group located in United States. Find other listings like Head of Product Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Head of Product Marketing is a Advertising & Marketing Marketer Job at Study Group located in United States. Find other listings like Head of Product Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.