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Director, Social Media and Content (Contract)
Location:
Toronto
Description:
Requisition ID: 190502 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Join the Global Community of Scotiabankers to help customers become better off. Purpose: Lead and oversees a team of experts in content and social media marketing that advice, enables, and execute strategies and programs to help deliver on business objectives. The team includes content marketing, editorial, social media, and social listening, and acts as center of expertise across the Scotiabank footprint. Accountabilities: Leads a team of experts in content and social media, with a focus on driving the strategy and growth for owned social channels (Canadian and global) through engaging always-on/campaign content. Act as the Centre of Excellence for 12+ countries, helping drive strategy and best practices across Content and Social, working closely with communications, customer care, and marketing to support business objectives. Collaborates with key stakeholders to identify, refine, create and deliver social media plans and insights to help drive our business initiatives Works closely with Social and Content Leads globally to design and expand the vision of the Listening and Analytics discipline within the department and organization Leads the strategy for content marketing, ensuring data and analytics inform content creation (long form, and video) for the Scotiabank Advice+ Centre and other core content hubs. Leads the management of enterprise social tool, including support for the applications in countries, best practices, training, and introduction of new tools. Responsible for the management of the enterprise employee advocacy program for social media. Oversees the enterprise social channel ecosystem, ensuring channels work cohesively across our footprint. (channel management, opening/closing channels, new platforms) Understand how the Bank's risk appetite and risk culture should be considered in day-to-day. Visit ListedBuy for more information.
Company:
Scotiabank
Posted:
December 21 2023 on ListedBuy
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More About this Listing: Director, Social Media and Content (Contract)
Director, Social Media and Content (Contract) is a Executive Director Job at Scotiabank located in United States. Find other listings like Director, Social Media and Content (Contract) by searching Oodle for Executive Director Jobs.
Director, Social Media and Content (Contract) is a Executive Director Job at Scotiabank located in United States. Find other listings like Director, Social Media and Content (Contract) by searching Oodle for Executive Director Jobs.