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Director of Search Marketing
Location:
Milford, CT
Description:
FCP Euro is seeking a skilled and driven Director of Search to join our team. As the Director of Search, you will oversee both Paid and Organic Search initiatives with direct P&L accountability to achieving search-attributed CAC, New Customer, Revenue & Contribution Profit targets. Leading a team of subject matter experts, you will continuously mature FCP Euro's ability to reach & convert our target audience via search. Key responsibilities include traffic planning and investment allocation, capability development across Paid & Organic search, and search analytics & data infrastructure development. In addition to direct management of FCP Euro in-house and agency SME talent, this role is highly cross-functional, and you will work closely with leaders across technology, content, and product teams to achieve desired outcomes. This role will be expected to provide transparent and detailed insight into search performance, facilitating strategic planning for quarterly and annual search targets, and guiding overall strategies to achieve our objectives. The perfect candidate has significant experience generating results in a high-growth eCommerce environment and will have experience managing high traffic / high SKU count sites. They will have deep technical experience with SEO, Paid Search, and Marketing Data & Analytics. They will be equally excited to lead to a clear vision within a fast-paced, high-expectation environment as they will be to roll up their sleeves to drive day-by-day results. FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve. Key Responsibilities: Accomplish search-attributed CAC, New Customer, Revenue, and Contribution Profit targets Increase FCP Euro Share of Search in target markets with increasing efficiency Manage market-targeted keyword & penetration strategy across SEM and SEO Drive high-quality performance output of search tactics across paid and organic marketing tactics. Ensure consistent tracking of the paid search budget. Review and analyze data pertaining to driving search traffic and customer search trends. Develop search penetration & keyword data infrastructure for scaled optimization Deliver monthly reports on performance across search channels, execution against strategy, and upcoming targets Build, manage, develop, and lead a team while foster a culture of innovation, collaboration and professional growth. Manage Paid, Organic, and related agency SMEs. Recruit & hire top search talent. Drive cross functional relationships to align marketing efforts with company goals Cast manage, and integrate vision for multi-year search development strategy with tighter stakeholder alignment Provide business with strategic insight into shifting consumer search landscape including risks, opportunities, and competitive landscape Qualifications: Bachelor's degree in Marketing, Data Science, or related field. Advanced degrees or relevant certifications are a plus. Minimum 7 years of experience in leadership-level search role roles within eCommerce sector Proven track record of accomplishing high levels of search revenue, traffic, new customers or similar performance Excellent communication skills with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams Experience building high-performance search teams High-level of technical marketing expertise, not limited to but including marketing analytics, data infrastructure, technical SEO, Paid SEM Experience using SQL, Python, or similar languages Experience within automotive, or other highly technical retail industries, is highly desirable Compensation This is an exempt salaried role with a base salary of $125,000 - $155,000 depending on experience, with a total compensation opportunity of $140,000 to $175,000 annually. FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law. Powered by JazzHR
Company:
FCP Euro
Posted:
March 19 on The Resumator
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More About this Listing: Director of Search Marketing
Director of Search Marketing is a Executive Director Job at FCP Euro located in Milford CT. Find other listings like Director of Search Marketing by searching Oodle for Executive Director Jobs.
Director of Search Marketing is a Executive Director Job at FCP Euro located in Milford CT. Find other listings like Director of Search Marketing by searching Oodle for Executive Director Jobs.