Director of Partnership Marketing & Integrations (Remote)

MedCerts

This listing was posted on MedCerts (via Broadbean).

Director of Partnership Marketing & Integrations (Remote)

Location:

Springfield, IL

Description:

Job DescriptionMedCerts - a Stride Inc. company (NYSE: LRN) - is a national online training provider strengthening the workforce through innovative eLearning solutions. Focused on certifications in high-demand areas of allied healthcare and IT, it serves individuals from all backgrounds, including the military and their families, career changers and the under- and unemployed. MedCerts delivers career training through HD-quality video-based instruction, virtual simulations, games and animations, and on-the-job training through Experiential Learning solutions. Since 2009, the company has developed over 45 career programs, trained and up-skilled more than 55,000 individuals across the country and partnered with over 500 American Job Centers and more than 1,000 healthcare and academic organizations to build talent pipelines and provide the option of articulated college credit to our students. In 2020, MedCerts was acquired by Stride, Inc. Stride has transformed the teaching and learning experience for millions of people by providing innovative, high-quality, tech-enabled education solutions, curriculum, and programs directly to students, schools, the military, and enterprises in primary, secondary, and post-secondary settings. For more information, visit medcerts.com.GENERAL DESCRIPTIONThe Director of Partnership Marketing and Integrations oversees the partnership marketing and integration team, that supports in driving the growth for our B2B business. This role requires someone who has a deep understanding of the healthcare and academic industries, and who can develop and execute on strategic plans to drive leads, acquire and enable new partners, and create compelling collateral and stories that resonate with our target audience.This role is on the Marketing team, supporting our Top Partner portfolio, and will work with key stakeholders within business development, sales, IT, product development and finance. The Director of Partnership Marketing and Integrations will oversee and continue to improve upon partner implementation and activation, and partner marketing and lead generation activities. The marketing team plays a key role across the organization, so the Partnership Program Manager will have opportunities to learn new skills and grow in their role.GENERAL DUTIES AND RESPONSIBILITIES * Create and execute on strategic plans to drive healthcare employer and academic leads to the B2B channel. * Work collaboratively with the sales and business development teams to create customized proposals for potential partners. * Develop and execute effective marketing campaigns that increase brand awareness and drive demand for our B2B services. * Maintain a deep understanding of the healthcare and academic industries, including trends, competitive landscape, and key players. * Build and maintain relationships with industry organizations and influencers to stay up-to-date on industry trends and generate leads. * Create compelling collateral to sell to our target audience, including presentations, case studies, whitepapers, and other marketing materials. * Collaborate with the product, student/career services, and operations teams to ensure alignment with partner needs and expectations. * Monitor and analyze performance metrics to ensure goals are being met and adjust strategies as needed. * Gain a close understanding of our business channel audiences * Oversee and lead a robust partner marketing and integrations team. * Align partner marketing & integrations team goals with sales and goals of the business, ensuring we're tracking towards fiscal and future goals. * Support all business objectives by contributing professional, "fresh" ideas to adapt to business changes and trendsREQUIRED QUALIFICATIONS * Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred. * Minimum of 7 years of experience in partnership marketing and/or business development, preferably in the healthcare and/or academic industries. * Proven track record of developing successful B2B marketing campaigns and driving lead generation. * Experience in developing and executing strategic partnership marketing plans * Excellent communication, negotiation, and relationship-building skills * Superb written communication skills, with the ability to create compelling collateral that resonates with target audiences. * Strong project management skills, with the ability to manage multiple projects simultaneously * Demonstrated experience in managing and leading a team * Proven track record of driving revenue growth through partnership marketing initiatives * Strong analytical skills and ability to analyze data to inform strategy and decision-making. * Ability to work collaboratively with cross-functional teams, including sales, product, and operations. * Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. * Demonstrated ability to work in a fast-paced, deadline-driven environment. * Familiarity with Salesforce, Salesforce Marketing Cloud, or other CRM/marketing automation platforms.WORKING CONDITIONSThis is a remote position in which work will be completed during normal business hours (approximately 8:30am - 5:00pm EST) Monday through Friday, with some weekends and/or evenings required. Some domestic travel may be required, including some overnight.Job TypeRegularThe above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Company:

Medcerts

Posted:

March 12 on Broadbean

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Director of Partnership Marketing & Integrations (Remote) | Marketer in Advertising & Mark1

Director of Partnership Marketing & Integrations (Remote)

Visit Our Partner Website