This listing was posted on ApplicantPro.
Director of Marketing
Location:
Hickory, NC
Description:
Graystone Eye is looking for a forward-thinking leader who wants to work in a challenging and rewarding environment. The Marketing Director will oversee the planning, development and execution of the company's strategic marketing and growth initiatives that are consistently tied to the company mission, underlying brand principles, value proposition, Business to Business (B2B) and Business to Customer (B2C) needs. Plans, directs, and coordinates the marketing of the organization's products and/or services by performing assigned duties personally or through subordinates. The Marketing Director will provide exceptional leadership skills, be a strong team player, and see the big-picture with proven ability to execute and drive results. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Provide executive level communications support for CXO Establish annual marketing plan/goals to ensure share of market and profitability of products and/or services. Execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services. Establish and manage annual budget Work with team and oversee copywriting, design, layout, paste-up, and production of promotional materials promoted through multiple marketing channels Communicate with outside advertising agencies on ongoing campaigns. Negotiate all costs relating to marketing to ensure that they fall within the set marketing budget. Oversee distribution and management of sponsorships Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities. Prepare and analyze monthly marketing reports. Is an active participant on Leadership Team, assuring communication and contributing ideas for growth, development and operational excellence as appropriate. Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized upon and the effects of competitive activity may be minimized. Achieve satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy. Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets. Evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Individuals must have excellent communication and organizational skills, proficient on most software applications and be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE Minimum of Bachelor's degree (B. A.) from four-year college or university; and two to five years related experience and/or training; or equivalent combination of education and experience. Demonstrated understanding of the business and market dynamics including financial performance, key objectives/challenges, and competitive landscape. Extensive knowledge of the digital aspect to marketing (search, display, PPC, programmatic ads, native ads, analytics, etc.). Must possess impeccable written and verbal communication skills. LANGUAGE SKILLS Ability to read and interpret documents, such as procedure manuals. Ability to write articles, reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. MATHEMATICAL SKILLS Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. Specific vision abilities required by this job include ability to adjust focus. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet but can be noisy.
Company:
Graystone Eye
Posted:
December 26 2023 on ApplicantPro
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to ApplicantPro
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Director of Marketing
Director of Marketing is a Advertising & Marketing Director of Marketing Job at Graystone Eye located in Hickory NC. Find other listings like Director of Marketing by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Director of Marketing is a Advertising & Marketing Director of Marketing Job at Graystone Eye located in Hickory NC. Find other listings like Director of Marketing by searching Oodle for Advertising & Marketing Director of Marketing Jobs.