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Content Marketing Specialist
Location:
La Grange, IL
Description:
Grayhill, Inc. designs and manufacturers intuitive human interface solutions that make life simpler, safer and more efficient. Standard products include optical encoders, rotary switches, keypads, joysticks and pushbuttons. Grayhill specializes in creating ergonomic panels and product shells that integrate various interface technologies, including displays, touch technology and motion sensing to support a range of industries including Healthcare, Automotive and Military. With headquarters just outside of Chicago, and multiple state-of-the-art facilities around the world, Grayhill has the engineering expertise and vertical integration to deliver standard and customized solutions quickly and cost-effectively. Are You Ready to Grow With Us? The Content Marketing Specialist is responsible for creating compelling content for use across all communication channels, including web, social media, video, technical and industry publications and experiential marketing. Other responsibilities include management of company internal and external web and social media content, gathering and analyzing data from web traffic and campaign results, event planning and support and supporting sales groups. You should feel comfortable working independently as well as collaborating with cross-functional teams to ensure communication and marketing tactics are well-executed and informative insights are collected to support sales. This position is on-site in our LaGrange, Illinois, office. We are building a dynamic marketing team to significantly impact growth and awareness of this enduring and forward-focused manufacturing company. Essential Responsibilities include the following. Additional responsibilities may apply. Create and post content to company website and other online platforms, ensuring accuracy and adherence to brand standards. Plan and execute marketing tactics including digital campaigns, trade shows, sales channel communications, product positioning statements, print collateral, training materials and launch kits Support the sales channel by creating custom collateral, including presentations, sell sheets and sample kits Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels Analyze web traffic to identify content improvements Maintain an organized archive of all marketing communications and facilitate the availability of all collateral to the sales channel, including shipments to reps and postings online Coordinate trade show exhibitions, including pre-show arrangements, on-site services and post-show lead management Cross-train with team members to ensure collective knowledge and seamless operation of the marketing department Other duties as assigned Minimum Requirements Bachelor's degree in journalism, communications, marketing, or related field from a four-year university Minimum of three years of experience in a communications or marketing role Superior written, communication and presentation skills Proficiency with Microsoft Office, Adobe Creative Suite, social media platforms and Google Analytics Experience in digital marketing campaigns and social media marketing Preferred Qualifications Advanced experience in writing, reporting and content creation Master's Degree in a writing-related field a plus Experience with technical writing for an engineering audience is highly valuable Track record of managing projects and working with cross-functional teams Experience implementing integrated marketing campaigns Flexible, team-oriented, growth-minded and a self-starter We value diversity and inclusion . We are an equal opportunity employer and we do not discriminate on the basis of gender, color, race, religion, marital status, sexual orientation, or national origin. Job Posted by ApplicantPro
Company:
Grayhill
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Content Marketing Specialist
Content Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Grayhill located in La Grange IL. Find other listings like Content Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Content Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Grayhill located in La Grange IL. Find other listings like Content Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.