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Associate Manager, Digital Marketing/Merchandising
Location:
Addison, TX
Description:
At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.Grow your career as an Associate Manager, Digital Marketing/Merchandising within ALG Vacations . In this role will be responsible for managing all site content for the B2C websites where customers directly book their vacation packages, as well other marketing areas including email campaign management, 3rd party marketing and partnership with our Creative and Content teams for copy and creative needs. In this role you will regularly work to uphold brand standards and campaign communications across brands. In addition, you will partner with the Revenue Management, Supplier Engagement, and Supplier Strategy & Investment Teams to identify the best-performing products to merchandise, regularly optimizing to seize opportunities to increase conversion and revenue. Asuccessful Associate Manager, Digital Marketing/Merchandising will: Own and manage ~$20 million in co-operative marketing as it relates to B2C websites, determining original messaging and creative, managing the relationship for approvals with the hotels and governments, and making strategic decisions on whether placements need to be moved to better align with initiatives Identify and execute original landing page designs to A/B test for performance marketing campaigns to drive increased conversion and revenue across all consumer sites Manage and create all necessary assets for consumer campaigns to drive engagement, decide where and how to promote based on current media schedules and initiatives including providing direction on ad copy, and creative direction to Creative and Content teams Audit and update all consumer sites to prevent errors in content/communication for consumers, preventing errors that could result in loss of hundreds of thousands of dollars for the B2C channel Develop and manage offers and assets to provide the affiliate marketing channel fresh and engaging offers for the consumer market Manage brand standards across all digital projects from tech/coding to banner ad creative development and beyond Analyze website analytics to understand performance and customer interaction with categories, featured product placement and general online shopping experiences to help identify opportunities and wins Provide marketing support for any new programs, product launches or incentives Provide proof of performance as needed for finance/SSI in relation to co-op marketing dollars Additional duties as needed to support new marketing activities Asuccessful Associate Manager, Digital Marketing/Merchandising will have: Bachelor's Degree in Business, Communications, Marketing or related field Minimum 1-3 years of marketing/communications experience; internships considered as experience Experience with a Content Management System, a plus Experience with Episerver or back-end content management, digital commerce or digital marketing platforms a plus Familiarity with business management tools such as Teams, Trello, Google Analytics, Microsoft Suite Ability to travel 5% of time Creative, self-motivated and ready to take initiative Strong writing, spelling, grammar and attention to detail is vital Strong time management and follow up skills Strong written and oral communication skills Strong organizational, clerical and project management skills Ability to communicate effectively and present ideas to business leaders Attention to detail and commitment to accuracy Ability to comply with strict deadlines and handle multiple tasks at once Flexibility and willingness to conform to changing job responsibilities Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to merchandising Ability to work effectively with multiple leaders across various vacation brands About Apple Leisure Group As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of many different brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands Resort Brand Management : management of 5-star and 4-star luxury resorts Destination Management Services : Best-in-class destination management services provided by Amstar DMC and Worldstar Loyalty Program : Exclusive loyalty program Unlimited Vacation Club Technology Solutions : Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com. Our Values At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate: Empathy * Integrity * Respect * Inclusion * Experimentation * Well Being Benefits at a Glance We offer competitive salaries and a comprehensive benefit package to our U.S. based employees: Medical, Dental and Vision Insurance Basic Life Insurance Short & Long Term Disability Paid Parental Leave Corporate Wellness Program Travel Discounts & Deals Paid Time Off & Holidays 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks. PDN-9b1e5639-e1ef-4e8d-b76f-ade028eef9bb
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More About this Listing: Associate Manager, Digital Marketing/Merchandising
Associate Manager, Digital Marketing/Merchandising is a Advertising & Marketing Marketer Job at Apple Leisure Group located in Addison TX. Find other listings like Associate Manager, Digital Marketing/Merchandising by searching Oodle for Advertising & Marketing Marketer Jobs.
Associate Manager, Digital Marketing/Merchandising is a Advertising & Marketing Marketer Job at Apple Leisure Group located in Addison TX. Find other listings like Associate Manager, Digital Marketing/Merchandising by searching Oodle for Advertising & Marketing Marketer Jobs.