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Digital Strategist
Location:
Boston, MA
Description:
Company Federal Reserve Bank of Boston As an employee of the Boston Fed, you will work to promote sound growth and financial stability in New England and the nation. You will contribute to communities, the region, and the nation by conducting economic research, participating in monetary policy-making, supervising certain financial institutions, providing financial services and payments, playing a leadership role in the payments industry, and supporting economic well-being in communities through a variety of efforts. The Boston Fed is one of 12 Reserve Banks and we serve all or parts of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Our mission is accomplished through our Bank's values: diversity, equity and inclusion, innovation, integrity, and leadership. This position is responsible for developing and managing compelling, high-quality content for the Federal Reserve Bank of Boston’s digital communications channels to enhance the Bank’s reputation and promote a better public understanding of the organization. This position will work with Corporate Communications staff and other key stakeholders throughout the Bank to develop, refine, and optimize adaptive content for delivery through the Bank’s digital communications channels including web sites, social media, e-mail communications platform, event management and other digital channels. * Post and optimize content in various content management system(s) for delivery on digital channels. * Work in partnership with key stakeholders to facilitate innovative solutions serving business and communications strategies. * Support digital content optimization and measurement for Bank leadership and staff that helps increase the public’s understanding of the Bank. * Follow a schedule of digital content delivery; ensuring processes are followed and posting is timely * Lead email marketing campaigns and help create email content plan * Proactively seek opportunities to add to or improve content and experience of the Bank’s digital channels. * Follow best practices and emerging trends in digital, content, and social media marketing. * Assist with the management and building of MS SharePoint sites and MS Teams channels Perform other duties as assigned. This position is not required to directly supervise others. * Knowledge or experience normally acquired through, or equivalent to, the completion of a bachelor’s degree in digital strategy, content marketing or similar discipline and a minimum of 2-3 years of experience working with CMS. * Working Knowledge of HTML/CSS * Strong understanding of SEO, SEM, and email marketing * Strong knowledge of and experience using content management systems, email marketing, event management systems: Sitecore, MS 365 (SharePoint, Teams etc.), Cvent, IContact, and Mailchimp * Ability to track, analyze, report and present on data related to content; proven ability to adjust content development and dissemination based on these findings. Experience with Google Analytics and Tableau * Exemplary customer relationship skills. * Excellent writing, presentation communication skills Ability to work independently and proactively, handle multiple requests/projects simultaneously, and work in a fast-paced environment. The Federal Reserve System is committed to a diverse and inclusive workplace and to provide equal employment opportunities to all persons without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or military service. All employees assigned to this position will be subject to FBI fingerprint/ criminal background and Patriot Act/ Office of Foreign Assets Control (OFAC) watch list checks at least once every five years. The above statements are intended to describe the general nature and level of work required of this position. They are not intended to be an exhaustive list of all duties, responsibilities or skills associated with this position or the personnel so classified. While this job description is intended to be an accurate reflection of this position, management reserves the right to revise this or any job description at its discretion at any time. For this job, any offer of employment is contingent upon the satisfactory completion of a physical examination (including a drug screening), reference checks, and a background check investigation consisting of credit, criminal history checks, and prior employment checks. Full Time / Part Time Full time Regular / Temporary Regular Job Exempt (Yes / No) No Job Category Work Shift First (United States of America) The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences. Privacy Notice
Company:
Federal Reserve Bank
Posted:
June 21 on Equest
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More About this Listing: Digital Strategist
Digital Strategist is a Jobs Digital Strategist Job at Federal Reserve Bank located in Boston MA. Find other listings like Digital Strategist by searching Oodle for Jobs Digital Strategist Jobs.
Digital Strategist is a Jobs Digital Strategist Job at Federal Reserve Bank located in Boston MA. Find other listings like Digital Strategist by searching Oodle for Jobs Digital Strategist Jobs.