Gorbel
This listing was posted on Broadbean.
Marketing Co-Op
Location:
Rochester, NY
Description:
Gorbel's mission is simple: We improve people's lives. That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission. We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York. Work Shift:Job Description:The Marketing Specialist Co-Op (college student in Bachelor's Program) will work closely with the Digital Marketing Strategist to support our digital and traditional marketing efforts and programs. RESPONSIBILITIES: * Google Ads * Weekly checkups on Ad health and monitoring performance * Updating ad text and uploading media on google * SEO * Updates to Title Tags and Meta Descriptions * Weekly monitoring of keyword rankings * Regular edits to schema markups * Email campaigns and support through Marketing Automation Tool * Compiling emails/supporting pre and post tradeshow and email campaigns * Reporting * Send monthly analytics and Ad dashboards * Runs monthly metrics reports and analyzes information to track effectiveness of social media efforts / Analyze and track competitor programs / Researches and suggests other beneficial mediums to try * Monitor page performance * Understand SEMRush - attend meetings with team and help with potential updates as needed * Supports social media, blog, internal and external newsletters, ad campaigns, etc; gathers the materials necessary to understand the purpose and audience; analyzes results to determine the most effective communications * Market research: Analyze opportunities for marketing safety products to non-traditional groups. Analyze threats to hoist product line * Runs monthly metrics reports and analyzes information to track effectiveness of social media efforts / Analyzes and tracks competitor programs / Researches and suggests other beneficial mediums to try * Works with Content Creation Specialist to write/update and edit case studies for use on MHI portal * Technical writing support - help team in updating installation manuals and other technical pieces, transferring Word files to InDesign files * CMS system support - working with Web Developer on updating website contentREQUIRED QUALIFICATIONS: * College Student working towards a Bachelor's Degree * Google Ad Words/Analytics/Tag Manager * Office 365 * Experience with Marketing Automation Tools * Experience with Content Management Systems * Ability to communicate in English * Ability to perform essential dutiesWORK ENVIRONMENT:ADA Physical/Mental/Workplace Requirements * Occasional lifting up to 25 lbs. * Sitting, working at desk/personal computer for extended periods of time * Primary work environment is professional corporate officeGorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-XXXX.The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $20/hr
Company:
Gorbel
Posted:
May 24 on Broadbean
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More About this Listing: Marketing Co-Op
Marketing Co-Op is a Advertising & Marketing Marketer Job at Gorbel located in Rochester NY. Find other listings like Marketing Co-Op by searching Oodle for Advertising & Marketing Marketer Jobs.
Marketing Co-Op is a Advertising & Marketing Marketer Job at Gorbel located in Rochester NY. Find other listings like Marketing Co-Op by searching Oodle for Advertising & Marketing Marketer Jobs.