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Senior Marketing Program Analyst : WATCHMAN
Location:
Maple Grove, MN
Description:
Additional Locations: N/A Diversity : Innovation : Caring : Global Collaboration : Winning Spirit : High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high:performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing : whatever your ambitions. The Senior Marketing Program Analyst will be responsible for analyzing and interpreting data to derive insights aimed at developing strategic marketing plans and activation programs. They will create measurement strategies, plans, and reports for integrated commercial programs, ensuring they are aligned with the overarching marketing objectives of the WATCHMAN franchise. In this role, the incumbent will evaluate the effectiveness of key marketing initiatives and campaigns, distill essential insights, and collaborate with cross:functional teams to communicate pertinent findings and recommendations to internal stakeholders. The ideal candidate will serve as the subject matter expert in program, campaign, and audience analytics, providing consultation to corporate and divisional teams such as Digital Marketing, Integrated Marketing Communications, Product Management, and Digital IT/Data to ensure that all programs are equipped with appropriate measurement strategies. Additionally, the role will involve analyzing programs and campaigns targeting patients and healthcare professionals in alignment with business goals. This role offers a hybrid work arrangement and will require approximately 3 days onsite at our Maple Grove, MN offices. Your responsibilities will include: : Analyzing data from multiple sources, including digital marketing channels (email, search, social, etc.), digital products (web:based), and third:party data sources (e.g., claims data, Census, etc.), identifying trends and insights to improve customer interactions, program performance, sales impact, and testing opportunities.: Monitoring key metrics and generating daily, monthly, and quarterly reports, as well as critical ad hoc reports that measure the impact of marketing levers, drive strategy, and contribute to improved performance of future activations.: Leading forecasting analyses for both patient and physician programs to establish specific goals, such as leads, revenue, and ROI.: Developing and executing measurement plans for testing key campaigns and digital programs.: Identifying and interpreting data, formulating insights, and successfully communicating actionable recommendations and implications to core teams.: Analyzing audience data to derive segmentation insights and managing audience targets for marketing programs.: Developing attribution models to help the team better understand which integrated communication tactics have the greatest impact.: Partnering with Digital IT and agencies to ensure the technical aspects of all digital programs are set up and tagged properly for measurement.: Contributing to operational improvements to maximize efficiency and leading the development of new reports, dashboards, and processes.: Staying up to date with the latest analytics and marketing best practices.: Ensuring data practices adhere to privacy:first principles. Minimum Qualifications: : Bachelor's degree in Statistics, Economics, Marketing, Business Administration, or another related field.: 5+ years of experience in an analytical role within Marketing, Finance, or a similar functional area.: Demonstrated expertise in applying mathematical concepts and analytical techniques to complex business problems, including data analysis, statistical modeling, and problem:solving.: Proficiency in advanced marketing analytics techniques for addressing busi
Posted:
May 24 on Tip Top Job
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More About this Listing: Senior Marketing Program Analyst : WATCHMAN
Senior Marketing Program Analyst : WATCHMAN is a Advertising & Marketing Marketer Job located in Maple Grove MN. Find other listings like Senior Marketing Program Analyst : WATCHMAN by searching Oodle for Advertising & Marketing Marketer Jobs.
Senior Marketing Program Analyst : WATCHMAN is a Advertising & Marketing Marketer Job located in Maple Grove MN. Find other listings like Senior Marketing Program Analyst : WATCHMAN by searching Oodle for Advertising & Marketing Marketer Jobs.