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Associate Director, Marketing Analytics
Location:
Notre Dame, IN
Description:
University of Notre Dame du Lac seeks an Associate Director of Marketing Analytics in Notre Dame, IN. Duties: - Apply Data-Driven Measurement Techniques to Deeply Understand Audience Collect, integrate and analyze unstructured and structured data about prospective student wants, needs, context, behavior and motivations. Use data-driven analytics to derive insight from this data and apply these insights to enable fact-based decision making and actions. 40%- Lead Performance Assessment of Marketing and Communications Campaigns Develop Integrated Marketing Campaign Performance Dashboard that generates actionable recommendations to focus marketing spend, discover root causes for performance disparities from plan, and drive change for improvement. Develop and deliver standard cadence of reports and analysis to key internal audiences. 30%- Apply Social Media Listening & Findings Deeply analyze social media interactions to uncover insight, and connect those insights to people and processes to improve the way Mendoza engages with stakeholders, including input on content. Implement ongoing social intelligence including gathering constituency insights, influencer identification, and analytics, including sentiment analysis. Monitor, analyze and respond to social public online conversations to meet objectives of Mendoza. 15%- Deploy Market Research Tools and Techniques Execute quantitative and qualitative research to monitor Mendoza College of Business brand identity and reputation, and relative to alternative business schools in consideration. 15% Requirements: Bachelor's degree in Business, Computer Science, Mathematics or Statistics, or related field. This position also requires 3 years of experience with Google Analytics, Google Data Studio, Excel Pivot Tables, Analytic Tools, and Marketing Automation Tools. .Full-time. To apply: Apply with letter of application and resume at https://jobs.nd.edu/postings/34070 . University of Notre Dame du Lac is an affirmative action/equal opportunity employer.Copyright 2024 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-a45a76e0487e5a489252fce0d661f60erecblid vgnedxxz3uqsh0t6y6k0t2foikozdr PDN-9c19e2b9-11c5-449e-bd2e-03e8ac3f0556
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More About this Listing: Associate Director, Marketing Analytics
Associate Director, Marketing Analytics is a Executive Associate Director Job at University of Notre Dame located in Notre Dame IN. Find other listings like Associate Director, Marketing Analytics by searching Oodle for Executive Associate Director Jobs.
Associate Director, Marketing Analytics is a Executive Associate Director Job at University of Notre Dame located in Notre Dame IN. Find other listings like Associate Director, Marketing Analytics by searching Oodle for Executive Associate Director Jobs.