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Manager, E:Commerce Marketing (Digital Shelf)
Location:
Battle Creek, MI
Description:
eCommerce Manager (Digital Shelf At WK Kellogg Co, we exist to create joy and connection to inspire Gr:r:reat days. We believe that doing good is always good for business and we have stood for this belief since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet : today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. Support the omni marketing team in maintaining best:in:class digital shelf assets and maximizing product conversion across our eRetailer landscape. Work with agency partners to create, syndicate, and optimize product pages inclusive of images, marketing copy, and product reviews. This role's priority is to drive organic growth of products which requires conversion:driving optimized product content and close partnership across the organization. This is a Hybrid role, the incumbent needs to be commutable within 61:200 miles of our Battle Creek Michigan Head Quarter office. This person will be expected to be in office one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed. Remainder of work will be completed from remote home office. The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. Must be able to use effective verbal and written communication skills on a daily basis. Must have the ability to work in conditions that include multiple and sometimes conflicting priorities, extended work schedules, and specific time constraints. Ability to lead, align, manage, resolve conflict, and work in an ever:changing environment. Working Relationships : Reports to the Director of Omni Marketing. : Manages several agency relationships (Creative agency, Syndication agency). : Peer relationships include sales and omni:commerce business leads, consumer affairs, IT. HERE'S A TASTE OF WHAT YOU'LL BE DOING stylemargin:bottom:11.0px:: Build strategy and lead ongoing creation/maintenance of all product detail page assets for eRetailer websites, including product images, marketing copy, product reviews, and more.: Primary contact for key internal (sales, marketing, IT) and external (agencies, retailers) stakeholders as it relates to managing and optimizing digital shelf across our retailer landscape.: Lead agency relationships with creative agency who builds images/marketing copy and content syndication agency who supports in maintaining retailer connections. Ensure agency resources are utilized appropriately.: Partner with third parties (i.e. Bazaar Voice, Power Reviews) to ensure there are ample positive reviews syndicated across retailers on new and existing items.: Support new item setup process as new items are launched online and ensure all assets are flowing appropriately across the retailer landscape.: Partner with brand marketing teams to understand key reasons to buy that should be amplified on retailer websites, including seasonal and promotional content updates.: Analyze content scorecards through digital shelf analytics tool and ensure WK Kellogg's is maintaining best:in:class scores on product content, share of search, reviews, and content compliance. YOUR RECIPE FOR SUCCESS Required: : Bachelor's degree in relevant field (Marketing, Business, etc.) : 3:5 years' experience working in eCommerce, online merchandising/marketing, or website management. : Direct experience working with content management/syndication platforms (Salsify, Synd
Posted:
May 21 on Tip Top Job
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More About this Listing: Manager, E:Commerce Marketing (Digital Shelf)
Manager, E:Commerce Marketing (Digital Shelf) is a Advertising & Marketing Marketer Job located in Battle Creek MI. Find other listings like Manager, E:Commerce Marketing (Digital Shelf) by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager, E:Commerce Marketing (Digital Shelf) is a Advertising & Marketing Marketer Job located in Battle Creek MI. Find other listings like Manager, E:Commerce Marketing (Digital Shelf) by searching Oodle for Advertising & Marketing Marketer Jobs.