Sr. Marketing Specialist, Equipment

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Sr. Marketing Specialist, Equipment

Location:

Melville, NY

Description:

JOB OVERVIEW:The Sr. Marketing Specialist, Equipment plans, designs and executes growth marketing initiatives in the equipment category. This individual will collaborate with a variety of teams including acquisition, content, analytics, sales, business partners, agencies, contractors to build and deliver high-impact campaigns that drive incremental revenue. The ideal candidate will be results-driven, team-oriented, and will possess a strong creative drive.KEY RESPONSIBILITIES: * Own, maintain, and set the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue. * Work with growth team members, key stakeholders within the commercial development group, and marketing planning & analysis to identify and prioritize campaign targets, forecasts, and budgets. * Lead growth marketing initiatives including, the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions and form fills. * Partner closely with the content team to drive the development of content in a variety of formats (webinars, ebooks, videos, etc.) to support the full marketing funnel, with a heavy emphasis on lead magnets that provide real educational value while generating leads and revenue. * Develop all campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc. * Collaborate with the acquisition team leaders to optimize campaign components for each channel including but not limited to digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc. * Ensure the delivery of timely, relevant, and straightforward reporting on campaigns and proactively intervene in underperforming campaigns with appropriate adjustments to improve performance of in-flight campaigns as well as future campaigns. * Partner with Sales and RevOps teams to route, track and nurture leads from inception to close, including revenue tracking.SCOPE: Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required. COMPLEXITY: Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise. SUPERVISION: Receive minimal instruction on day-to-day work and general instruction on new projects or assignments. May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature. MINIMUM WORK EXPERIENCE: Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. PREFERRED EDUCATION: Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance. GENERAL SKILLS & COMPETENCIES: * Strong understanding of industry practices * High proficiency with tools, systems, and procedures * Good planning/organizational skills and techniques * Good decision making, analysis and problem solving skills with ability to multi-task * Strong verbal and written communication skills * Good presentation and public speaking skills * Good interpersonal skills * Good conflict resolution skills and ability to deliver difficult messages * Ability to build partnerships at all levels within the company, begin to build partnerships externally * Resolve complex issues in effective ways SPECIFIC KNOWLEDGE & SKILLS: * Minimum of 3+ years' experience in digital marketing strategy and implementation, in a B2B or B2C environment * Digital marketing, marketing automation and expertise creating customer journeys in the online space * Bachelor's Degree in Digital Marketing/Marketing/English/PR/Communications or similar discipline preferred * Experience creating digital media strategy and campaigns resulting in lead generation and revenue * Coordinate the creation of digital content; such as email campaigns, digital ads, product flyers, website, PPC * Develop and execute social media, webinar, and nurture campaigns * Experience in measuring and reporting digital campaign effectiveness; working knowledge of Google Analytics and a Marketing Automation platform is a plus * Strong analytical skills with an understanding of web metrics and digital analytics to report on digital campaign results and identify performance metrics * Proficient in Microsoft Office Suite applications * Excellent written and verbal communication skills * Project management skills and critical attention to detail * Establish collaborative working relationships at multiple levels within the organization PERFORMANCE REQUIREMENTS: Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.TRAVEL / PHYSICAL DEMANDS:Travel typically less than 10%. Office environment. No special physical demands required.The posted range for this position is $71,993 to $125,987 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a [bonus/incentive] not reflected in the posted range.Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

Posted:

May 15 on Broadbean

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Sr. Marketing Specialist, Equipment | Marketing Specialist in Advertising & Marketing Job in M1

Sr. Marketing Specialist, Equipment

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