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Sr. Analytics and Audience Data Manager
Location:
Irvine, CA
Description:
At Kia, we're creating award:winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast:paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day. Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100 up to 6 of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company:wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California. Status Exempt Summary This role will lead and manage Kia Marketing's Data and Analytics efforts in support of the digital channel teams. The position works with 1st, s 2nd and 3rd party data sources to help increase the addressable audience and provision campaigns with strategic audience segments for omni:channel marketing. This role is responsible for providing data and insights from Google Analytics (GA4) and Adobe Analytics in collaboration with our media, digital, website, CRM, and other relevant teams as well as supporting agencies and vendors. The role is also responsible for leading campaign analytics and reporting, marketing communications dashboard(s), KPI and goal setting, and quarterly, monthly and weekly marketing metrics, analytics and reporting. The role monitors and improves marketing data quality, optimizes campaign reporting and identifies and reports on actionable insights to improve marketing performance. Major Responsibilities 1st Priority : 40 Lead GA4 and Adobe Analytics projects with respect to digital marketing efforts. Identify and report actionable insights to improve marketing performance. 2nd Priority : 30 Lead collaboration with other internal GA4 and Adobe product owners on the direction of the platforms and capabilities, especially as it relates to integration and utilization of audience targeting, and support of automation and personalization 3rd Priority : 15 Support the Marketing Director, National Manager, Marketing Strategy and Manager, Media in developing a marketing data strategy and architecture, assessing the departments data points and identifying opportunities for 2nd and 3rd party data. Work with Customer Journey on 1st Party Data integration and analysis. 4th Priority : 15 Lead the process of collaborating with the Kia digital Technology Team, Autoever (HAEA), other relevant Kia America stakeholders, and digital agency partners to improve data processes, integration, and usage. Monitor and improve data quality and enhance campaign monitoring optimization. Education/Certification:Bachelor's degree preferably in Business Administration/ Marketing/Data Science or equivalent work experience required Overall Experience:Minimum 10 years digital marketing experience of which at a minimum 4 years direct experience with Google Analytics and or Adobe Analytics Directly Related Experience:Automotive experience desired :Minimum 8 years of data, analytics and/or marketing science experience:Working knowledge of Google Analytics, and Adobe Analytics and integrated marketing stacks:Working knowledge of Tableau, BI or other data visualization technologiesOther Requirements: :Occasional travel may be required domestically and/or internationally.:May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.:Perform other duties as assigned. Skills Ability to work with multiple stakeholders (internal and external)
Posted:
May 15 on Tip Top Job
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More About this Listing: Sr. Analytics and Audience Data Manager
Sr. Analytics and Audience Data Manager is a Executive Manager Job located in Irvine CA. Find other listings like Sr. Analytics and Audience Data Manager by searching Oodle for Executive Manager Jobs.
Sr. Analytics and Audience Data Manager is a Executive Manager Job located in Irvine CA. Find other listings like Sr. Analytics and Audience Data Manager by searching Oodle for Executive Manager Jobs.