This listing was posted on Professional Diversity Network.
Change Manager Digital Marketing Leader
Location:
Springfield, MA
Description:
JOB TITLE: Change Manager Digital Leader JOB LOCATION: Springfield, MA Hybrid WAGE RANGE*: $60-69/hr. JOB NUMBER: 33237021REQUIRED EXPERIENCE: Minimum of 8-10 years of experience in Marketing, Communications or related fields.Experience leading large-scale campaigns for organizational transformations, technology implementations, or business process reengineering initiatives.Experience working with cross-functional teams and diverse stakeholder groups JOB DESCRIPTION As the Technology Digital Marketing and Communications Lead for Corporate Technology, you will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. You will be instrumental in crafting compelling content, managing digital platforms, and enhancing internal brand awareness and engagement. Your expertise in technology and digital marketing will be pivotal in driving alignment and adoption of our technology solutions company-wide. Impact Digital Strategy Development: Develop and execute internal digital marketing strategies to promote technology solutions and initiatives, aligning with company objectives and values to foster employee engagement and adoption.Content Creation: Create captivating content tailored to internal audiences, including intranet articles, newsletters, emails, and digital signage, effectively communicating technical concepts in a clear and engaging manner.Campaign Management: Plan and execute internal digital campaigns across various channels, including company intranet, internal social media platforms, and email newsletters, to raise awareness and drive participation in technology initiatives.SEO and SEM Optimization: Optimize internal digital content for search engines within the company intranet, ensuring easy discoverability of technology-related information and resources for employees.Social Media Management: Manage Slack channels and employee communities to facilitate knowledge sharing, collaboration, and discussions around technology topics and initiatives.Email Marketing: Develop and implement internal email marketing campaigns to keep employees informed about technology updates, training opportunities, and other relevant news, driving engagement and participation.Analytics and Reporting: Monitor key performance indicators (KPIs) for internal digital campaigns and platforms, providing regular reports and insights to measure impact and effectiveness, and inform future strategies.Brand Management: Uphold brand consistency and messaging guidelines across internal digital channels and communications, ensuring a cohesive and unified employee experience. Skills: Bachelor's degree in Marketing, Communications, Information Technology, or a related field. Advanced degree preferred.Proven experience in digital marketing, preferably in an internal communications or employee engagement role within a large organization.Strong understanding of digital marketing principles and techniques, with a focus on internal audience engagement.Proficiency in content creation, including writing, editing, and multimedia production, with the ability to tailor content for internal audiences.Experience managing internal digital campaigns and platforms, with a track record of driving employee engagement and participation.Excellent analytical skills and ability to interpret data to measure campaign effectiveness and inform decision-making.Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.Creative thinking and problem-solving abilities, with a passion for leveraging technology to enhance internal communications and engagement. Equal Opportunity Employer Veterans/Disabled * While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. PDN-9c0bb355-7d88-426e-bfe4-1f36d93f4953
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More About this Listing: Change Manager Digital Marketing Leader
Change Manager Digital Marketing Leader is a Advertising & Marketing Marketer Job at The Computer Merchant located in Springfield MA. Find other listings like Change Manager Digital Marketing Leader by searching Oodle for Advertising & Marketing Marketer Jobs.
Change Manager Digital Marketing Leader is a Advertising & Marketing Marketer Job at The Computer Merchant located in Springfield MA. Find other listings like Change Manager Digital Marketing Leader by searching Oodle for Advertising & Marketing Marketer Jobs.