This listing was posted on The Resumator.
Digital Marketing Specialist
Location:
Lancaster, PA
Description:
At Aspen Home Improvements, we're not just about improving homes; we're about creating experiences that last a lifetime. Our team is dedicated to providing top-tier home improvement solutions with a personal touch. We are looking for a motivated and skilled Digital Marketing Specialist to join our team and help us continue to achieve excellence in digital advertising and location-based marketing. Job Description As a Digital Marketing Specialist at Aspen, you will be responsible for managing and enhancing our digital marketing strategies across various platforms including Google Maps, Google Local Services, and pay-per-click (PPC) advertising accounts. Your role will focus on maximizing online visibility, driving traffic, and generating leads to support our business objectives. Responsibilities Develop and manage PPC campaigns across platforms such as Google Ads, with a focus on cost-effectiveness and conversion optimization. Optimize our presence on Google Maps and engage with Google Local Services to ensure high visibility and accurate listing information. Analyze campaign performance and adjust strategies accordingly to ensure KPIs and ROI targets are met. Work collaboratively with the marketing team to integrate location-based strategies with broader marketing campaigns. Conduct keyword research and competitive analysis to stay ahead of industry trends. Prepare and present reports on campaign performance, insights, and recommendations for future strategies. Requirements Proven experience in managing PPC accounts and Google Maps optimization. Familiarity with Google Local Services and its integration into broader digital marketing strategies. Strong analytical skills and experience with Google Analytics and other measurement tools. Excellent communication and teamwork skills, with the ability to work effectively in a fast-paced environment. Creative thinking with attention to detail and an ability to use data in decision-making processes. Qualifications Bachelor’s degree in Marketing, Business, or a related field. At least 3 years of experience in digital marketing, with specific skills in PPC, Google Maps, and Google Local Services. Certification in Google Ads is highly preferred. What We Offer Competitive salary and benefits package. 401K Match Opportunities for professional development and career advancement. A dynamic, creative work environment where your ideas are valued. Powered by JazzHR
Company:
Aspen Windows
Posted:
May 15 on The Resumator
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More About this Listing: Digital Marketing Specialist
Digital Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Aspen Windows located in Lancaster PA. Find other listings like Digital Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Digital Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Aspen Windows located in Lancaster PA. Find other listings like Digital Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.