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Senior Analyst Loyalty Marketing
Location:
Astoria, NY
Description:
Position Summary The Senior Analyst of Loyalty Marketing drives the development and execution of JetBlue's marketing strategy for JetBlue's loyalty program, TrueBlue, as well as the co:brand credit cards across the US and Caribbean. The Sr. Analyst will work cross functionally with both the program and co:brand teams, as well as the Airways marketing team : social media, email and brand : to execute all marketing activities. Essential Responsibilities : Coordinates loyalty marketing efforts across broader JetBlue marketing teams: Develops loyalty marketing campaigns to drive TrueBlue member acquisition and engagement : Supports the Loyalty Partnerships team, leading all go:to:market marketing efforts to acquire new Co:Branded cardmembers while driving spend and engagement with existing cardmember: Works with Loyalty Marketing Analyst to get all co:brand assets through legal approval with Barclays: Supports non:air and other airline partnerships team on marketing efforts : Works with external partners, including agencies, Points, TrueBlue Shopping and Dining, to go:to:market with campaigns: Maintains domain expertise of the loyalty space both within and outside of the airline industry: Manage brief intake and submissions: Create timeline for Loyalty partners to manage campaign launch expectations: Manage kick off meetings with stakeholders and keep stakeholders informed of status : Other duties as assigned Minimum Experience and Qualifications : Bachelor's Degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience : Three (3) years of marketing experience preferably in airline or loyalty sector : Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint : Ability to manage multiple competing priorities in a fast:paced environment: Strong relationship management and problem:solving skills: Ability to build relationships and work across all levels and influence with impact: Strong comprehension of loyalty programs and credit cards: Available for occasional overnight travel (10): Must be in possession of valid travel documents with the ability to travel in and out of the United States: Must pass a pre:employment drug test : Must be legally eligible to work in the country in which the position is located: Authorization to work in the US is required. This position is not eligible for visa sponsorship Preferred Experience and Qualifications : Master's Degree in business administration or related field: Four (4) years of loyalty marketing experience: Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training : Knowledge of and experience using Structured Query Language (SQL), Tableau and other Business Intelligence (BI) Data tools : Knowledge of airline industry trends and travel technology: Loyalty Marketing Expertise: Knowledge of customer loyalty and engagement strategies, tactics, tools and production Crewmember Expectations : Regular attendance and punctuality : Potential need to work flexible hours and be available to respond on short:notice: Able to maintain a professional appearance: When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft: Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun : Must fulfill safety accountabilities as prescribed by JetBlue's Safety Management System: Promote JetBlue's 1 value of safety as a Safety Ambassador, supporting JetBlue's S
Posted:
May 14 on Tip Top Job
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More About this Listing: Senior Analyst Loyalty Marketing
Senior Analyst Loyalty Marketing is a Advertising & Marketing Marketer Job located in Astoria NY. Find other listings like Senior Analyst Loyalty Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Senior Analyst Loyalty Marketing is a Advertising & Marketing Marketer Job located in Astoria NY. Find other listings like Senior Analyst Loyalty Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.