This listing was posted on Professional Diversity Network.
Marketing Manager
Location:
New York, NY
Description:
YES Network is actively seeking a MarketingManager to join their team in the greater NYC area. About YESNetwork: Founded in 2002, The YES Network is the mostwatched regional sports network in the country in 15 of the past 17 years. YESowns exclusive local TV rights to the 27-time World Champion New York Yankees,the Brooklyn Nets, and the New York Liberty. YES has earned 141 Emmy Awardssince its launch in 2002. YES also televises original biography, interview andmagazine programs, and college sports. YES has made the list of Forbes top 10most valuable sports business brands in the world for nine straight years About the Role : The YESNetwork, the #1 Regional Sports Network and App in the country, seeks apassionate, outgoing, creative, and data-driven Marketing Manager to join itsteam in NYC. Working collaboratively, this position supports all consumer,affiliate, partner, and sales marketing efforts for YES Network. Working with the Lifecycle and performancemarketing manager this position will lead short and long-term planning forlinear and digital streaming customer acquisition and retention. This individualwill be responsible for executing consumer-facing marketing initiatives whileserving as a liaison with key stakeholders, including internal departments (adsales, production, digital, PR), profession sports team, distribution, andprogramming partners, as well as third-party agencies and vendors. Responsibilitiesinclude but are not limited to: Consumer/FanEngagement: *Development of brand, tune-in, and YES AppTVE/DTC data-driven subscriber acquisition and retention annual marketing planand resulting campaigns across paid media and YES' owned and operated channels.*Project Management: Flawlessly manage, calendar,communicate, and execute both B2C and B2B marketing campaigns across internalYES creative agency, performance, and lifecycle marketing to ensure properrunway and resources are available, including agency and vendor sourcing. Work with Directorof On-Air Promosto help ideate and organize big marketing launch campaigns. *Team Partner Asset and Relationship Management: Works closelywith each NBA/MLBteam and content partners.*Consumer Promotions and Events: Identify, create,coordinate, and track all consumer and sales promotions; including ideacreation, execution, premium procurement, and on-site supervision. *Results accountability: Manage campaign ROI usingfirst-party subscriber and all available data to optimize efforts in real time.*Intern Management: Overseeand manage marketing interns; including selectionand workload delegation/management. Advertisingand Sponsorship Sales Support: *This position is responsible for working withBusiness Development, Product and Sales teams to identify, ideate, and packageunique sponsorship opportunities for key categories as well as nontraditionalclients.*Update and managesales collateral includingdecks, one-sheets, infographics, sizzle reels anddigital media kit. Work on year-round, category specific "Unique to YES"concepts and events. *Co-produce Annual Spring Training trip forclients and partners. AffiliateMarketing: *Work closely with Distribution Team to prepareand manage marketing/digital assets for alldistribution partnermarketing efforts. Work with on-air promotions and research teams to buildpresentations and aid efforts when needed. Ideal Candidate: *3-5 years previousagency, TV, subscription streaming service marketing and/orprofessional sports team experience is desired.*Bachelor's degree in marketing or related field*Strong organizational and project management skills are required.*Superb oral, written,and interpersonal communication skills are required. The candidate must be able to lead conversations andprovide excellent, professional email communication with local team partnersand business/community organizations.*Must be creativeand have abilityto communicate creativeideas to others.The ability to multitask and work effectively withchanging priorities and deadlines is essential.*Superior attention to detail is needed as well as excellent relationship building skills.*Strong knowledge of regional sportsteams and thoroughunderstanding of medialandscape with working knowledge of sports, including MLB and NBA isrequired.*Knowledge of MicrosoftOffice applications, includingWord, Excel, PowerPoint and Outlook is necessary. Knowledge of Photoshop is preferred.*Basic knowledge of the latestgraphics and editinghardware and softwareis needed. Additional Important Information &Offerings: *M-F; 9-5in-office role (4x a week in-office) with very occasional Saturday availabilityfor events*Medical/Dental/Vision/Lifeinsurance, HSA, parental leave, transit commuter benefits*401k w/employer match*80 - 90k basesalary range with bonus eligibility *Strongteam-centric and collaborative company culture environmentPDN-9bf38f6b-307c-4d1e-a5e9-20f50a045f3f
Company:
Yankees Entertainment And Sports Network
Industry:
Other
Posted:
May 3 on Professional Diversity Network
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More About this Listing: Marketing Manager
Marketing Manager is a Advertising & Marketing Marketing Manager Job at Yankees Entertainment and Sports Network located in New York NY. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Marketing Manager is a Advertising & Marketing Marketing Manager Job at Yankees Entertainment and Sports Network located in New York NY. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.