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Marketing Strategic Planner - Connected Devices
Location:
Cupertino, CA
Description:
We are seeking a highly skilled and experienced Marketing Strategic Planner to join our clients video marketing team. As the landscape of streaming video services evolves, particularly on connected devices, they need an individual who can partner with internal teams to develop and execute strategies that maximize their presence and engagement across various platforms. This role is crucial in ensuring their content reaches the right audience at the right time, driving growth and brand recognition. Responsibilities: Collaborate closely with paid media and partner marketing teams to design and implement paid media strategies that meet acquisition and engagement goals on living room and connected devices (e.g. smart TVs, gaming consoles, streaming sticks, and other emerging platforms). Create media briefs that outline core campaign objectives, content prioritization, creative approach, messaging, and learning agendas. Working with cross-functional teams to integrate the content pipeline and prioritization, target audience, various service offerings, and data-backed insights into media plans and strategies. Work with media and analytics teams to synthesize data into actionable plans and illustrate the contribution of connected device investment towards customer paid plan growth. Manage and consult on media budget allocations and be able to rationalize shifts in investment direction. Work with the internal media team to manage relationships with streaming platforms, device manufacturers, and other relevant partners to negotiate terms, secure placements, and drive promotional opportunities. Stay informed about technological advancements and innovations in the streaming media landscape, providing insights and recommendations for future strategies. Qualifications: Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred. Proven experience in digital paid media and paid media strategy/planning. Experience in streaming services, or related industries, with a focus on strategy development and implementation are a plus. Strong understanding of connected devices and streaming platforms, including their functionalities, user experiences, and audience behaviors. Demonstrated ability to analyze data and metrics to drive strategic decision-making and optimize performance. Excellent communication and negotiation skills, with the ability to build and maintain relationships with key stakeholders. Creative thinker with a passion for innovation and staying ahead of industry trends. Highly organized with strong project management skills, able to prioritize tasks and meet deadlines in a fast-paced environment. Proficiency in Keynote and familiarity with data analytics tools; experience with streaming analytics platforms is a plus. Client Description Our client, a leader in consumer electronics, is one of the greatest, most innovative, world-changing companies ever created! More like a cluster of start-ups versus a large company, they are single-handedly credited with creating some of the most impactful products of this generation.Working alongside some of the brightest and most talented people, the work you do here will add up to something big that could not be done anywhere else. There is no doubt that your best work will be brought out achieving some hefty goals at a heroic pace.One thing we know is that you WILL NOT ever be bored.Here are some more things you can expect: Wi-fi equipped shuttle service Free parking Onsite cafeteria WORKING WITH AQUENT: long-term assignments with Aquent gets you access to some pretty cool things:- You're paid weekly- Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)- Access to Fidelity 401(k)- Access to FSA Program- Direct deposit for your pay check- Access to our Talent Rewards Program (we reward for referrals!)- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/- Access to free online courses via Lynda.com- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)PDN-9bf1990c-a5a5-4117-99a2-9cb6ee66be4b
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More About this Listing: Marketing Strategic Planner - Connected Devices
Marketing Strategic Planner - Connected Devices is a Advertising & Marketing Marketer Job at Aquent Talent located in Cupertino CA. Find other listings like Marketing Strategic Planner - Connected Devices by searching Oodle for Advertising & Marketing Marketer Jobs.
Marketing Strategic Planner - Connected Devices is a Advertising & Marketing Marketer Job at Aquent Talent located in Cupertino CA. Find other listings like Marketing Strategic Planner - Connected Devices by searching Oodle for Advertising & Marketing Marketer Jobs.