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Corporate Vice President, Digital Marketing Product Owner
Location:
Manhattan, NY
Description:
Location Designation:Hybrid When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship:based company and appreciates how both virtual and in:person interactions support our culture. Senior Product Owner, Field Digital Marketing Tool Role Summary Corporate Marketing is comprised of collaborative, strategic problem solvers who challenge each other and are energized to design, build and activate connected, personalized experiences to solve business problems and best support our agent field force and customers. We are hiring a senior Digital Marketing Product Owner with a specialized focus on building a single marketing destination where our agent field force can easily create personalized multi:channel communications with highly:relevant, coordinated messages that build relationships and educate consumers. The position will also be accountable for partnering with a number of stakeholders to define the approach to deploy and maintain scalable field marketing tools with focus on prospecting and nurturing. This position is accountable for the roadmap, backlog, and delivery of marketing capabilities which aim to fuel our agent field force productivity : while also managing the existing products used by the field. What great looks like in this role: - Passionate, team:oriented problem solver who understands and differentiates between what users want vs. what they need to meet Marketing's goals (not afraid to influence and negotiate with product managers, experience strategists and stakeholders). - Demonstrate a hybrid of business and technical acumen to enable digital marketing experiences. - Ability to articulate how platform investments support business case benefits and drive business outcomes. - Partnering with the team of Digital Product Owners, responsible for maximizing the company's investment in MarTech and data, to define what capabilities and functionality each platform is responsible for enabling and, in partnership with Technology, determining how the platforms should be connected and integrated into the larger ecosystem. - Relentless in continuous upskilling across Marketing and Technology, and driving the ability to translate the bigger, strategic picture while also ensuring all details are accounted for to enable seamless, on:time delivery of capabilities. Key Responsibilities : Collaborate with a cross:functional team of UX strategists/designers, project managers, scrum masters, business analysts, developers, and testers to build, execute and release features in alignment with digital roadmaps. : Stakeholder needs assessment and requirements: partner with stakeholders within Marketing and the organization to understand and refine goals, vision, strategy, scope, use cases. Identify, socialize, and prioritize requirements with relevant stakeholders within marketing and enterprise : Prioritized backlog, grooming, user story definition and Agile support: accountable to create, maintain, and prioritize a well:defined backlog with requirements for product features which can be easily understood. Proven ability to translate plans into feature and user story development that spans multiple agile program increments. Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with technology teams on execution.: Project execution and leadership: in partnership with peer stakeholders, drive, negotiate, and prioritize activities and problem solve to mitigate risks to meet business commitments by staying on:schedule and within budget. Le
Posted:
May 1 on Tip Top Job
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More About this Listing: Corporate Vice President, Digital Marketing Product Owner
Corporate Vice President, Digital Marketing Product Owner is a Executive VP Job located in Manhattan NY. Find other listings like Corporate Vice President, Digital Marketing Product Owner by searching Oodle for Executive VP Jobs.
Corporate Vice President, Digital Marketing Product Owner is a Executive VP Job located in Manhattan NY. Find other listings like Corporate Vice President, Digital Marketing Product Owner by searching Oodle for Executive VP Jobs.