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Manager, RGM Insights
Location:
Atlanta, GA
Description:
The Manager, RGM Insights delivers pricing, promotion, and package insights to drive revenue, volume, and profit for the NAOU system. This role embeds strategic consumer, shopper, and post-event insights to drive RGM decision-making with RGM Multiyear, OBPPC, Franchise and Execution teams. This requires holistic business understanding, an analytical mindset, and strong collaboration skills.Support deployment and increase adoption of trade strategy insights to key stakeholders with specific alignment to embedding insights throughout the NAOU RGM functions.Provide key issue identification and prioritization recommendations to inform NAOU's current and multi-year retail strategies.Provide analysis and solution recommendations using Promo Optimization tools and advanced data analysis.Analyze business performance for gaps versus plan drivers and lead the development of contingencies/solutions.Collaborate with the RGM MY and OBPPC teams on opportunity mapping, innovation assessments, package opportunities, and guardrail direction.Partner with cross functional RGM teams to embed consumer and shopper insights into price, promotion, and package decisions.Collaborate with the larger RGM insights team to support innovative insights frameworks to enable strategic decision making.Partner with the RGM capabilities team and vendors as needed to rollout insights solutions at scale. KEY SKILLS / CAPABILITIES Excellent analytical skills - ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning.Strong partnership and collaboration: Must be able to work across functions and the system effectively.Solid presentation, influencing, and storytelling skills: Present ideas and drive initiatives with clear and concise reasoning and action plans.Strong understanding of customer P&L management, revenue growth management capabilities, forecasting, and trade spend effectiveness.Ability to evaluate business planning goals/strategies and analyze financials to derive insights and initiate gap solving.Good verbal communication and interpersonal skills with ability to collaborate and influence decision making to drive adoption of insights. KEY KNOWLEDGE / EXPERIENCE Mastery of (Required) Develop business plans / business cases - strategic thinking (forward-looking vision and anticipating of future needs).Change Management - demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives. Knowledge in key data systems - in market measurement, consumer segmentation, consumer panels, pricing evaluation and shopper card datasets.Proven leadership and collaboration skills - ability to influence and build consensus across and within teams. Broad expertise in (Good to have) Pricing & Promotions - understanding of rate/mix drivers and promotional impact on overall rate. OBPPC Strategy - multi-year and in-year strategies to accelerate revenue, profit, and growth. Opportunity Mapping Education and Professional Experience: Minimum Required: Bachelor's degreeMinimum of 3+ years of experience, preferably in the consumer goods/beverages industry PDN-9bd77fb5-eab7-4e97-b564-b7857cb8b564
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More About this Listing: Manager, RGM Insights
Manager, RGM Insights is a Executive Manager Job at The Coca-Cola Company located in Atlanta GA. Find other listings like Manager, RGM Insights by searching Oodle for Executive Manager Jobs.
Manager, RGM Insights is a Executive Manager Job at The Coca-Cola Company located in Atlanta GA. Find other listings like Manager, RGM Insights by searching Oodle for Executive Manager Jobs.