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Consumer Insights Analyst IV (2312097)
Location:
Wauconda, IL
Description:
Support regional and global marketing campaigns and initiatives from conceptualization through execution, including design, launch, training, ongoing monitoring, and any renovation needed to deliver against goals; Create primary and secondary research methodologies for application across a global organization; Drive consumer and market derived thought leadership internally and externally; Identify and manage the resources, tools and expertise needed to deliver a steady stream of future focused knowledge to customers; Drive consumer and market knowledge through the organization to support innovation and the ability to act on emerging opportunities through traditional and non-traditional means; Serve as the futurist voice of Synergy at industry events and conferences; Support customer ideation and innovation with the development of tools, strategic approaches and ideation events; Lead cross-functional technical and commercial teams to develop innovative marketing programs and campaigns in alignment with business objectives; Identify whitespace opportunities that align with market segment and customer portfolio strategies; Support strategic planning and generation of the Annual Operating plan for the Nutrition and Dairy markets in North America; Support subsidiaries in the promotion of thought leadership expertise through participation in speaking opportunities and industry leadership networks. (Brazil, Mexico, Central America); Takes an active role in the development of all content and collateral for the platforms championed by the role; Develop sales and marketing materials, such as sell sheets, brochures, articles, presentations, white papers, videos, animations and collateral; Refresh and maintain website & social media content; Create and enhance digital marketing by creating and leveraging new content; Liaise with advertising agency as well as print suppliers, freelance talent, and various marketing services; Perform secondary market research on industry trends that help inform compelling customer-facing presentations.2 years of experience as Analyst, Associate, Specialist, Trainee, or any occupation in which the required experience was gained, and demonstrated experience in: Working with flavors, extracts and essences; Managing marketing campaigns and trend platforms for the food, beverage and nutrition markets; Working with sports nutrition companies to develop consumer studies tailored to brand demographics with the goal of identifying flavor preferences and purchasing behavior; Tying macro trends to their impact on flavor profile selection; Leading ideation workshops and innovation programs at a flavor house; Deploying white space analysis as a competitive advantage in the marketplace for customers; Implementing new research methodology for consumer and flavor trend programs; Working closely with market and data sizing tools including Mintel, Euromonitor, Technomic and FMCG Gurus; Graphic design, layout, and creation of visual identity tools including Adobe In-Design, Photoshop, Illustrator, Premiere Pro, After Effects and CorelDraw for marketing collateral including sell sheets, brochures, presentations, white papers, social media channels, animations, campaigns, and website; Delivering presentations for multifunctional teams and customers; Sales training for new marketing programs or campaigns.Bachelor?s degree in Advertising, Marketing, or related field. Please copy and paste your resume in the email body do not send attachments, we cannot open them and email them at candidates at placementservicesusa.com with reference #2312097 in the subject line.Thank you.
Company:
Placement Services USA
Posted:
April 16 on PostJobFree
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More About this Listing: Consumer Insights Analyst IV (2312097)
Consumer Insights Analyst IV (2312097) is a Jobs Analyst Job at Placement Services USA located in Wauconda IL. Find other listings like Consumer Insights Analyst IV (2312097) by searching Oodle for Jobs Analyst Jobs.
Consumer Insights Analyst IV (2312097) is a Jobs Analyst Job at Placement Services USA located in Wauconda IL. Find other listings like Consumer Insights Analyst IV (2312097) by searching Oodle for Jobs Analyst Jobs.