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Senior Digital Marketing Specialist | Marketing Specialist in Advertising & Marketing Job at L1

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Senior Digital Marketing Specialist

Location:
Toronto
Description:

Life Labs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. Consistently named one of Canada's Best Employers by Forbes, Life Labs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust. Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you. Reports to: Senior Manager, Digital Marketing Purpose of the Role The Sr. Digital Marketing Specialist is responsible for strategizing, executing, analyzing and optimizing Life Labs digital ecosystem. This includes end-to-end management of marketing plans and establishing new digital platforms/tools to enable digital marketing efficiencies and meet business/sales goals. The position is responsible for overseeing the execution of all paid promotions for Life Labs as well and expanding on data tracking and analytics capabilities for reporting and optimization. This role will work cross-functionally with partners in communications, IT, product management, legal, privacy and the broader General and Advanced Diagnostics team to develop and explore and implement new digital channels and tools to enhance efficiencies in the Digital Marketing team. This is a Full Time Remote role and can be based either in Ontario or British Columbia. Core Accountabilities Build, manage and maintain digital marketing channels to support Life Labs organizational objectives. Channels include PSC. Visit ListedBuy for more information.
Company:
Lifelabs
Posted:
April 13 on ListedBuy
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More About this Listing: Senior Digital Marketing Specialist
Senior Digital Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Lifelabs located in United States. Find other listings like Senior Digital Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.