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Director, Public Relations & Content
Location:
Salt Lake City, UT
Description:
The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:Pay Range: $117,400.00 - $211,300.00If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. Internal candidates must apply by Friday, April 5th This is a Salt Lake City Office-based (at least 3 days per week) position WGU's Phoenix Office may also be possible w/frequent travel to SLC The Director, Public Relations & Content is responsible for leading a team shaping and advancing the university's national communications, content, and media strategy/outreach efforts and driving placements highlighting WGU key messages and thought leaders. In collaboration with social media and conferences & events teams, this leader stewards reputation management and drives positive coverage in relevant national media and via owned content channels. The incumbent, who reports to the Sr. Director, External Communications, is responsible for leading the development and implementation of a strategic communications plan for WGU (including schools, regions, government relations, and 10X entities as well as supporting the communications efforts of the university's Offices of the University President and Chief Academic Officer/Provost).In addition to leading the Public Relations & Content team, the Director, Public Relations & Content engages with agencies and vendors, develops short-term and long-term plans, and coordinates promotional efforts with Marketing. The Director, Public Relations & Content is responsible for the development of reputation-building collateral, including briefs, annual reports, blog posts, op-eds, articles, presentations, including video, and press materials to influence federal and state policy contributors, higher education leaders, media, employers, and philanthropies.The major accountabilities of the position are developing strategic communications plans, messaging, and strategies and leading the day-to-day communications functions for the university. With media relations as a priority, the incumbent will be responsible for ensuring that the content created and distributed by the department is strategic, on message, and top quality. The Director will work closely with senior leaders across the university on media relations and thought leadership initiatives. The leader will provide guidance, assistance, and coaching to members of the team. Essential Functions and Responsibilities: Develop a multi-year university strategic communications plan that contributes to core university objectives, particularly related to expanding access to education for strategic audiences like low income, rural, first-generation, and historically underserved learners. Lead the efforts to develop and implement PR plans and content strategies, which include media relations, reputation enhancement/management, and thought leadership. Build relationships of trust and collaboration across the Outreach team (Marketing Communications, Regional Operations, Government Relations, etc.) and with cross-university partners, including C-level executives, SVPs, and Communications professionals of all levels across: Office of the President, Office of the Provost, Academic Schools, WGU Labs, WGU Academy, Shared Services (EdTech, Financial Aid, Advancement, etc.), and other departments. Ensure university spokespeople are ready for public-facing opportunities, aligning on briefs for panels, media interviews, etc. Inspire and coordinate with a team of communications professionals across the School of Health, School of Education, School of Business, School of IT, 10X Entities (Academy, Advancement, LABS/College Innovation Network, Juvo,), 7 Regions/Government Relations/Strategic Partnerships), Office of the President, Office of the Chief Academic Officer. Coordinate planning to execute critical communications initiatives and achieve University growth and cost efficiency targets, including specific audience, geographic market, and academic program goals. Contribute to university-wide communications standards and calendars, including for owned social media, content (blogs/newsletters), events, and media engagement opportunities. Direct the workflow of the Public Relations & Content department, leading and motivating a team focused on building awareness and reputation. Drive performance with a proven capacity to build and execute against OKRs. Serve as a strategic yet tactical cross-functional collaborator, positively influencing others. Write phenomenal content; a messaging expert with a keen ability to translate complex concepts into accessible messages to distinct audiences. Provide regular reports on department initiatives and accomplishments. Some travel required (up to 20%). Performs other related duties as assigned. Knowledge, Skill and Abilities: Demonstrated ability to develop and achieve cross-functional strategic plans, key objectives, and measurable KPIs Experience operating in a disaggregated marketing communications model; able to make decisions and drive business forward in a highly complex, multi-faceted organization. Success working across marketing and communications disciplines including brand reputation, content creation, earned media, social media, PR, and analytics. Comfort working as part of a hybrid in-person/remote team. Proven collaborator with track record of executing complex projects involving cross-functional teams. Methodical, systematic, and highly organized. Excellent written and verbal communicator capable of building strong relationships across contributors and teams, including C-level executives; conducting interviews, research, and editing. Ability to organize information and effectively present issues, recommendations, and conclusions. Innovative and inclined to explore new approaches via constant learning and optimization. Strong critical thinker capable of making smart judgments under pressure. Ability to manage time and resources for multiple projects at one time. Demonstrated skill and ability in the use of social media, including X (Twitter), Facebook, & LinkedIn. Competencies: Organizational Impact: Develops and recommends plan to accomplish division or job area responsibilities that align with the department. Performance affects department results. Work requires extensive knowledge of the University to recognize impact of decisions. Responsible for compiling data to produce a budget or a portion of a budget for a department or job area. Problem Solving & Decision Making: Responsible for making significant improvements to processes, programs, and systems to enhance the outcomes of the division or job area. May create and direct policy decisions within scope of responsibility. Accountable for coordinating activities and maintaining relationships with external parties as needed. Problems faced are numerous and undefined, and require detailed information gathering, analysis, and prior experience. Solutions to problems typically affect multiple departments. Communication & Influence: Represents the division or job area as the primary internal contact for operations. Influences others to accept the division or job area's views, practices, concepts, and approaches. Interacts with equivalent level management concerning matters of significance to the University. Conducts briefings with senior leadership to gain approval. Leadership & Talent Management Manages teams of managers and professionals. Responsible for creating workforce and staffing plans for area. Directly oversees hiring, firing, promotion, performance management, employee training, and other personnel decisions of significance within the division or job area. May spend time as completing functional tasks, but primarily achieves goals through leading a team. #AA#LI-BC1 Job Qualifications: Department Specific Minimum Qualifications: Bachelor's degree in marketing, communications or other closely related field required 10 years of directly related experience 5 year's experience leading a midsized team (ex. 10+ people) in marketing, communications, and/or content development Budget management experience Preferred Qualifications: Multicultural communications experience Industry experience in higher education and/or areas relevant to WGU schools (e.g., business, healthcare, K12 education, IT) Budget management experience, including responsibility for budgets up to $5m+. Masters degree in business, communications, journalism, or management Working Conditions: Position is preferably based near WGU's Salt Lake City headquarters location or a regional hub location (e.g., Phoenix, Austin, Seattle, Nashville) and requires regular in-person participation. Individuals who do not live near the headquarters or regional hub location will be required to travel regularly to interface with executives and other teams with whom they seek to build trust and influence. As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.recblid fk8fp5rzmsxfo8urr7qh2fo96q6ncn PDN-9bb347f1-c1c8-4a1f-900b-1c724c08ae61
Company:
Western Governors University
Industry:
Other
Posted:
April 1 on Professional Diversity Network
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More About this Listing: Director, Public Relations & Content
Director, Public Relations & Content is a Advertising & Marketing PR Job at Western Governors University located in Salt Lake City UT. Find other listings like Director, Public Relations & Content by searching Oodle for Advertising & Marketing PR Jobs.
Director, Public Relations & Content is a Advertising & Marketing PR Job at Western Governors University located in Salt Lake City UT. Find other listings like Director, Public Relations & Content by searching Oodle for Advertising & Marketing PR Jobs.