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Optimization Marketing Analyst
Location:
Miami, FL
Description:
Optimization Analytics Specialist Main Points Salary: 90k-110k depending on experience Hybrid Role Must Have Adobe Analytics experience Must Have Experience with SQL and Tableau Job Duties Build and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programs Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc. Develop recommendations to enhance both tactical and strategic campaigns and business outcomes Track ROI and overall marketing spend Qualifications 5+ years’ work experience plus bachelor's degree or equivalent combination of education and experience 3+ years’ experience in digital marketing analytics, must include measuring performance of site, paid search, paid media, digital advertising and display Advanced level proficiency using Adobe Analytics and Excel Thorough understanding of channel mechanics, KPIs and best practices for e-commerce, paid media and retargeting; experience measuring campaign performance, and paid media ROAS Strong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing results Excellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics Proven ability to independently manage multiple projects and shift priorities based on business needs Powered by JazzHR
Company:
Latitude
Posted:
February 28 on The Resumator
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More About this Listing: Optimization Marketing Analyst
Optimization Marketing Analyst is a Advertising & Marketing Marketing Analyst Job at Latitude located in Miami FL. Find other listings like Optimization Marketing Analyst by searching Oodle for Advertising & Marketing Marketing Analyst Jobs.
Optimization Marketing Analyst is a Advertising & Marketing Marketing Analyst Job at Latitude located in Miami FL. Find other listings like Optimization Marketing Analyst by searching Oodle for Advertising & Marketing Marketing Analyst Jobs.