This listing was posted on WhatJobs.
The Office of External Affairs encompasses three teams.
Location:
Baltimore, MD
Description:
The Office of External Affairs encompasses three teams. 1) Communications and Marketing; 2) Development and Constituent Relations and 3) Finance and Administration. The award-winning Communications and Marketing team provides strategic communications, external and internal communications, and marketing services for the school across a variety of digital, print, and physical platforms. This includes brand and identity management, digital strategies and web services, editorial and content strategies, visual communications, media and public relations, social media, and integrated marketing campaigns.As the #1 school of public health in the country and the oldest independent, degree-granting school of public health in the world, the Bloomberg School of Public Health offers unparalleled opportunities for mission-driven creative work at the highest levels.We are seeking aSocial Media Associatewho will serve as a multi-platform content producer for the Bloomberg School of Public Health's flagship social media accounts. They manage the day-to-day content calendar for the school's social media accounts, and they stay informed on the best practices with established and emerging social networks. The Associate helps shape the strategic direction of the school's social media presence, and they advise colleagues on how social media can help them achieve their goals.The Associate should be comfortable producing two types of content on a consistent basis for social media.Producing original content for social media accounts, such as original or templated graphics, as well as shortform videos.Adapting pre-existing content (e.g. website articles) into social media posts for multiple platforms, including but not limited to Instagram, Facebook, X (formerly Twitter), LinkedIn, and TikTok.Posts produced by the Social Media Associate should fulfill several goals. Generally, they should engage, entertain, and educate online audiences about important public health topics. They should also promote the school, its community and facilities. It is important for the Social Media Associate to establish a good grasp of a broad range of public health concepts so that they are able to produce successful content. It is also important for the Social Media Associate to be reliable, productive, and capable of developing content on a consistent basis. To accomplish these goals, the Social Media Associate should have a keen interest in online trends, and they should be a strong writer who also feels comfortable using design software (e.g. Adobe CS). The Associate will often work with colleagues on the Editorial, Video Production, Graphic Design, and Content Strategy teams. Target audiences for this work will include prospective students, faculty, staff, donors, partners, and other audiences locally, nationally, and internationally who could benefit from public health guidance.The Social Media Associate sits on the Audience and Marketing team in the Office of External Affairs led by the Director of Audience Development, and the Associate may have some supervisory experience for students working with the team. The Social Media Associate will also have opportunities to work in close coordination with the school's admissions teams, academic program managers, and other communications and marketing associates within the school's 10 academic departments. The role will have direct contact with students, faculty and researchers to generate and review editorial content. The Associate will have direct access to the school's digital marketing tools, including Meta Business Suite, Google Analytics and others.Specific Duties & ResponsibilitiesWorking closely with the Associate Director of Audience Development, the Marketing Strategist, and other colleagues.Content Development, Paid Advertising, & AnalyticsProduce content for-and oversee day-to-day posting on-the school's primary social media accounts on Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, and others. As stated in the general summary above, this work includes adapting pre-existing content for social media as well as developing original content for social media.Develop and manage paid social media campaigns for enrollment marketing and brand awareness, as well as occasional public service announcements.Analyze posts and campaigns, and share findings with colleagues as needed so that they are informed about whether posts are achieving their intended goals, or whether tactics should change to improve their performance.Utilize self-serve dashboards and other analytics tools to develop reports as needed for use in meetings, proposals, etc. and also to occasionally share out best practices to colleagues and stakeholders throughout the School. Support the promotion of the "Public Health on Call" podcast and the School's Global Health NOW newsletter by providing strategic direction to those product teams, advising them on how social media can help them increase subscribers, and occasionally producing or advising on the production of content to publicize those products.Maintain an awareness of developments in the field of public health and major events around the School in order to inform content and the School's social media programming calendar.Work with student groups and the Bloomberg School admissions team to develop social media content representative of Bloomberg School student experience.Maintain a distinct voice and tone for the School of Public Health's primary social media accounts.Conceptualize and refine video projects that can be produced independently by the Associate themselves, or can be produced in collaboration with colleagues on the Communications and Marketing team, and occasionally outside vendors.Brainstorm engaging campaigns to reach diverse audiences including but not limited to: prospective and current students, alumni, donors, faculty, staff, media, affiliated and unaffiliated friends, advocates, sponsors, partners and supporters of the school and public health overall.Partnerships, Collaborations, & Misc. ResponsibilitiesMonitor public mentions of the Bloomberg School across social media, and help manage online communities to the best extent possible with the Director of Audience DevelopmentAssist with management of vendor relationships, including but not limited to social media, video, market research and metrics analysis.Evaluate emerging social media platforms and envision ways the Bloomberg School could use them effectively.Help support client departments throughout the Bloomberg School by advising and guiding them on appropriate social media content and strategies. The Social Media Specialist can convene social media practitioners from around the School for regular meet-ups and workshops as needed.Help maintain and periodically update the Bloomberg School's social media guidelines and work closely with the Director of Audience Development to educate and inform Bloomberg School communications staff about the guidelines.Advise the Dean's Writer on social media best practices and identify opportunities for interactions with peer organizations and schools. Work with the Dean's Office and Internal Communications Specialist to assist with content creation based on the Dean's monthly calendar.Collaborate with social media practitioners in other divisions of Johns Hopkins University and Medicine as appropriate.Assist with crisis communications as needed.Special Knowledge, Skills, & AbilitiesMarketing or communications background in higher education, health, science, or journalism.Experience or interest in public health and/or higher education.Past work in video production and/or web design.Familiarity with Google Analytics and Google Ads.Early adopter of new media, social trends, and technology.Desire to grow and be challenged within a team.Minimum QualificationsBachelor's Degree in related field.Four years related experience.Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.Classified Title: Communications AssociateJob Posting Title (Working Title):Social Media AssociateRole/Level/Range: ATP/04/PDStarting Salary Range: Min $62,300 - Max $109,000 Annually (Commensurate with experience)Employee group: Full TimeSchedule: Monday to Friday: 8:30 am - 5 pmExempt Status:ExemptLocation:Hybrid/School of Public HealthDepartment name: CommunicationsPersonnel area: School of Public HealthTotal RewardsThe referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here:Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.EEO is the LawLearn more:Accommodation InformationIf you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent AcquisitionOffice at TTY users, call via Maryland Relay or dial more information about workplace accommodations or accessibility at Johns Hopkins University, please visit Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information,applicants for SOM positions should visit and all other JHU applicants should visitThe following additional provisions may apply, depending on campus.Your recruiter will advise accordingly.The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.Note: Job Postings are updated daily and remain online until filled.
Company:
Johns Hopkins University
Posted:
January 2 on WhatJobs
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to WhatJobs
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: The Office of External Affairs encompasses three teams.
The Office of External Affairs encompasses three teams. is a Clerical Office Administrator Job at Johns Hopkins University located in Baltimore MD. Find other listings like The Office of External Affairs encompasses three teams. by searching Oodle for Clerical Office Administrator Jobs.
The Office of External Affairs encompasses three teams. is a Clerical Office Administrator Job at Johns Hopkins University located in Baltimore MD. Find other listings like The Office of External Affairs encompasses three teams. by searching Oodle for Clerical Office Administrator Jobs.