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Digital Marketing Manager
Location:
Saint Louis, MO
Description:
Opera Theatre's Digital Marketing Manager is a critical member of Opera Theatre's marketing team, reporting to the Director of Marketing and Public Relations, and is responsible for managing the seasonal Digital Marketing Intern. The position serves both as the primary digital content creator and as the lead distribution manager for digital content. Responsibilities include: Digital Content Creation Develop ideas, plans, and create content to execute a digital content calendar including, but not limited to, web updates, e-marketing, blog posts, social media, and video; Manage the development and distribution of all OTSL video content, serving as OTSL liaison with contract videographers as necessary; Maintain all content on the OTSL website to ensure relevance and accuracy. Email Communication Management Manage Opera Theatre's e-marketing campaigns, including segmenting and testing to generate increased engagement, developing prospect acquisition strategy, assessing email automation systems, and measuring success of email communications. Digital Systems Management Develop and implement recommendations to improve the OTSL web experience according to analysis of current usage trends and industry best practices; Manage the integration of OTSL's box office systems online, including web purchase path, mobile optimization, and conversion monitoring; Grow web visit rates and drive web conversion rates through retargeting, search engine optimization, automated e-marketing campaigns, and other digital technologies; Measure traffic, usage trends, and conversion rates, adjusting tactics as needed based on results. Social Media Develop and implement content and messaging strategies for OTSL's social media presence - including, but not limited to Facebook, Twitter, and Instagram; Monitor social media conversation about OTSL, OTSL artists, and the opera industry while reinforcing positive brand or sales messaging for OTSL; Manage communications through social media to increase online engagement and grow public sentiment. Departmental Database Administrator Utilize the database to analyze audience purchase trends and recommend strategies; Support departmental strategies by developing applicable lists for individual campaigns; Identify opportunities to impact revenue via new and improved uses for the system; Serve as primary marketing liaison with all Tessitura-adjacent vendors; Help maintain the data integrity of Tessitura, OTSL's CRM system, by accurately importing new patron lists and appending database records as needed. Budget Management Negotiate with and contract company videographer, any database management vendors, and other businesses or individuals essential to the successful execution of the goals of the position; Track and manage applicable budget line items, ensuring total expenditures remain at or below projections. Qualifications Bachelor's Degree, communications or related degree preferred 3-5 years working with digital media and databases, preferably in entertainment, non-profit, or performing arts sectors Proficiency in constituent management and ticket sales database (preferably Tessitura) Proficiency in Microsoft Office, Adobe Creative Suite, and video editing software Ability to estimate and manage budgets Ideal Candidate Profile Excellent written communication skills Ability to work as a team player Extraordinary attention to detail and consistent professional follow-through Ability to manage multiple competing timelines The ability to perform under pressure and maintain a professional demeanor recblid z4ozk7declj6m6augavbyur07j4b6g BA/BS/Undergraduate
Company:
Opera Theatre Of St. Louis
Posted:
January 1 on Recruitology
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More About this Listing: Digital Marketing Manager
Digital Marketing Manager is a Advertising & Marketing Marketing Manager Job at Opera Theatre of St. Louis located in Saint Louis MO. Find other listings like Digital Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Digital Marketing Manager is a Advertising & Marketing Marketing Manager Job at Opera Theatre of St. Louis located in Saint Louis MO. Find other listings like Digital Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.