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Director of Marketing and Strategic Communications
Location:
Indianapolis, IN
Description:
As Indiana's largest public media, WFYI reaches more than half a million people with trusted news and compelling stories across radio, TV, digital, and in-person through PBS and NPR. Having a career at WFYI means joining a culture of unique perspectives and people, all working for the same goal to create a more informed public. For more than fifty years, WFYI has found some of the most curious, intelligent and accomplished audio, video, print, and creative minds in media to tell the story of our community. Across Indiana, more than 100 talented and passionate professionals collaborate every day to create content that is important, compelling and impactful.Our workplace culture creates celebration, inclusion, and growth. From Mario Kart tournaments to Adopt-a-Block clean-up events, WFYI's engagement committee keeps things lively and fun.On any given day, you can see national reporters visiting the station or catch a band playing in our small studio sessions during the workday.Indianapolis is an energetic, forward-facing city that promises a wealth of activities all year long. In the words of Visit Indy, "A city known for fast cars and blockbuster events has also gained acclaim for a flourishing culinary and brewing scene, thriving cultural institutions, cool neighborhoods, and so much more." The Children's Museum of Indianapolis located just minutes from the station is the largest children's museum in the world. The Indy 500 is also the largest single day sporting event in the world. We also boast one of the largest city parks in America in Eagle Creek Park.Requirements: Lead strategic efforts to leverage the WFYI brand in making it more relevant, compelling and relentlessly visible to create more fans and drive audience and revenue. Ensures consistency in messaging and visual representation in all departments' use of brand. In partnership with senior leaders, directs the overall marketing and promotional strategy for WFYI Public Media - on all platforms (FM, TV, Digital, Print), promoting programs, initiatives, events and stories of impact to key audiences and constituencies. Regularly meets with teams across the organization to provide promotional strategies and tactics that help each area best tell their stories across multiple platforms and with multiple audiences. Provides overall direction and management of team of marketing professionals to ensure marketing strategies are implemented and to build efficiencies, prioritize projects and effectively execute marketing projects. Oversees marketing partnerships and station advertising buys, negotiating and executing cash/trade agreements, in partnership with WFYI Underwriting Director. recblid vmm81vctmzserpw9rrera8a562h6ow BA/BS/Undergraduate
Company:
Wfyi
Posted:
January 1 on Recruitology
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More About this Listing: Director of Marketing and Strategic Communications
Director of Marketing and Strategic Communications is a Advertising & Marketing Director of Marketing Job at Wfyi located in Indianapolis IN. Find other listings like Director of Marketing and Strategic Communications by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Director of Marketing and Strategic Communications is a Advertising & Marketing Director of Marketing Job at Wfyi located in Indianapolis IN. Find other listings like Director of Marketing and Strategic Communications by searching Oodle for Advertising & Marketing Director of Marketing Jobs.