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San Francisco, CA | Marketing Team | Reports to the Sr.
Location:
San Francisco, CA
Description:
San Francisco, CA | Marketing Team | Reports to the Sr. Director of Marketing Who is Allbirds? At Allbirds, we believe in using business as a force for good. We're a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we've been on a mission to prove that comfort, design, and sustainability aren't mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We're dedicated to making the most sustainable products we can using premium natural materials - designed for life's everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come. We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas. Where we need help We have all the makings of a world-class brand - beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission. The Senior Director of Global Brand Marketing role is an incredible opportunity to help shape this special brand and develop it into a global icon. We're looking for an experienced and highly creative marketer to lead our integrated brand and product storytelling in a bold, consumer-centric way that supports key business objectives and ultimately builds strong brand equity worldwide. What does the job entail? Lead the strategy and oversee the execution of breakthrough integrated marketing programs that build brand awareness, affinity and product adoption globally. Ownership of key product launches, setting and communicating clear and measurable sales goals. Inclusive of seasonal storytelling, promotions and go-to-market. Craft insights-driven creative briefs that inspire the internal creative studio and functional partners to deliver results-oriented, brand-differentiating work. Quantify the impact of your work on the business by elevating key learnings, as well as quantitative and qualitative insights. Establishing processes and ways of working to create efficiencies, greater visibility and accountability cross-functionally with creative partners internally and externally. Collaborate with Retail, Site, Social, PR, CRM and Performance Marketing to develop omni-channel plans with a consistent customer journey through the funnel. Develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset. Routinely share marketing strategies and plans, program results and learnings, and relevant industry and competitor trends with the broader organization Effectively manage budget in partnership with Marketing Operations and Finance. What kind of person are we looking for? 12+ years of brand management experience in the fashion, footwear or culture space. Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling. Strong ability to translate product, trend and merchandising details into unique narratives. Practical experience running a wide variety of marketing programs that have successfully scaled across channels; from seasonal shoots to brand campaigns. Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional and agency partners that facilitate team success. Relentlessly curious and knowledgeable about the consumer and their world. Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build a lasting brand. Possess a growth mindset and will foster a test-and-learn approach. Extremely organized with a keen eye for details, without losing sight of the big picture. Highly self-motivated, team player that thrives in a fast-paced, dynamic environment that requires a solution-mindset and ability to learn quick. Able to juggle multiple workstreams, and sometimes, conflicting priorities and needs. Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization. Proven ability to develop a high-caliber team of Brand Managers who are motivated to achieve their best. What can we offer? The pay range for this role is: $158,000 - $174,000 and must be performed in our San Francisco corporate office. Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience, and peer compensation. Benefits Overview: When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below. Health benefits include options for 100% company paid medical for employees: HMO, HSA, &PPO (with employee premium), vision and dental coverage for the employee (with eligible dependents at an additional cost). Company paid OneMedical memberships available for members of certain medical plans. Company HSA contribution for enrolled HSA members. Financial benefits include company equity for eligible roles, 401(k) with employer matching contribution, Employee Stock Purchase Plan, company-paid life insurance and disability for full time roles and pre-tax savings programs for eligible healthcare, childcare and commuter expenses. Unlimited PTO, plus parental leave, volunteering, medical & family care leave, bereavement, jury duty, and voting. Support benefits through Modern Health (free coaching and therapy sessions), Employee Assistance Program and more. Other Perks include the company discount (50%) on Allbirds products, reimbursement on eligible wellness expenses and charitable contributions, cellphone and more. Please apply with your resume. We're excited to hear from you! Diversity Allbirds has a culture of honesty, respect and trust, and we are committed to providing an environment where equal employment opportunities are available to all applicants and employees without regard to their membership in any protected classification such as sex, race, color, creed, national origin, ancestry, religion, age, marital status, pregnancy (including childbirth, lactation and related medical conditions) genetic information (including characteristics and testing), military and veteran, disability (mental or physical), sexual orientation, gender identity, gender expression, or any other status protected under applicable local, state, or federal law. Allbirds is committed to Equal Employment Opportunity (EEO) in all aspects of the employer-employee relationship including, but not limited to: recruitment, hiring, training, advancement and termination. Allbirds believes in doing the right thing, and is committed to enhancing our diversity, and demonstrating that commitment to our employees, customers and community. The Company promotes diversity by developing policies, programs and procedures that foster a work environment in which differences are respected and employees are treated fairly. #LI-Hybrid#J-18808-Ljbffr
Company:
Allbirds
Posted:
January 1 on WhatJobs
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More About this Listing: San Francisco, CA | Marketing Team | Reports to the Sr.
San Francisco, CA | Marketing Team | Reports to the Sr. is a Advertising & Marketing Marketer Job at Allbirds located in San Francisco CA. Find other listings like San Francisco, CA | Marketing Team | Reports to the Sr. by searching Oodle for Advertising & Marketing Marketer Jobs.
San Francisco, CA | Marketing Team | Reports to the Sr. is a Advertising & Marketing Marketer Job at Allbirds located in San Francisco CA. Find other listings like San Francisco, CA | Marketing Team | Reports to the Sr. by searching Oodle for Advertising & Marketing Marketer Jobs.