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Marketing Manager
Location:
Baltimore, MD
Description:
WHO IS USA LACROSSE USA Lacrosse, a non-profit organization, is the governing body of men's and women's lacrosse in the United States, leading the U.S. National Teams Program and establishing universal standards. With nearly 400,000 members, we provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders.USA Lacrosse believes a diverse staff best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who reflect the diverse nature of our membership and the national lacrosse community. We are committed to a staff culture that ensures everyone feels welcomed, valued, and included. Core Values & Competencies We Influence - Written and Verbal Communication We Serve - Customer Focused We Create & Innovate - Creativity We Collaborate - Peer Relationships We are Humble & Honest - Integrity and Trust We Embrace Individuality - Diversity We Have Fun - Work Hard and Play Hard If this aligns with who you are and what you are looking for in an organization, keep reading.Please note, this position works from our headquarters office in Baltimore, MD 3 days a week with the flexibility to work remote 2 days a week. If this works for you, keep reading! POSITION SUMMARY USA Lacrosse is looking for an innovative and driven Marketing Manager to lead the creation, implementation, and management of our digital and traditional marketing initiatives across the organization to support USA Lacrosse's Mission. This individual will partner with the VP, Marketing, Communications, & Membership and will work collaboratively across business units to deliver exceptional results for the organization and our consumers. In this role you get to develop and execute integrated omni-channel marketing plans and campaigns, track and measure the success of USA Lacrosse's plans and campaigns, manage marketing timelines and creation of content assets for media and advertising, and will do event, athlete and influencer, and partnership marketing. The successful candidate will be creative with a keen eye for innovation, engagement, and continuous development of marketing initiatives. If this describes you and you want to work with a talented team of passionate and drive professionals, including first-class athletes and coaches to fuel the growth of lacrosse with diversity, equity, and inclusion at its core, keep reading! A Typical Day Looks Like... Works with the VP, Marketing, Communications, & Membership to protect, enhance, and grow the USA Lacrosse brand and all IP by engaging the lacrosse community through a unified brand story. Understands USA Lacrosse's core audiences and personas to create, execute, and track best in class marketing campaigns and programs to drive brand awareness, engagement, affinity, revenue, and meet defined objectives. Collaborates with internal departments to support annual marketing initiatives and goals. This will include leading monthly meetings to ensure initiatives are properly represented to attain goals, including m anaging all revenue related marketing initiatives (i.e., driving ticket sales, retail sales, USA Lacrosse Foundation support, membership retention and acquisition, and monetization of content). Plans and executes USA Lacrosse's grassroots fan engagement activities including, but not limited to, creating interactive and innovative event/game experiences, onsite activations, social activations, promotions, and athlete and influencer marketing. Collaborates with the marketing team on creative, content, and communications to bring marketing plans to life for all traditional and digital marketing materials. This includes leading digital marketing initiatives and platforms such as email marketing, social media, websites, digital advertising, etc. Collaborates with the Membership and Regional Development teams to ensure maximum exposure for USA Lacrosse's involvement in grassroots mission efforts, social responsibility, and other community events. This includes supporting the Membership team with retention and acquisition marketing campaigns and programs. Supports the Commercial Partnerships team to create, execute, and track innovative and engaging content and promotions for our partners and sponsors. Creates marketing initiative project schedules and ensures all executions are completed within the established timeline and budget. This includes supporting agency relationships as necessary. Develops and maintains strong relationships with key stakeholders in the sport and marketing industry to maximize cross-promotional opportunities. Monitors performance of marketing initiatives/campaigns and makes updates where necessary. This includes providing campaign recap reports, analysis, and insights for future opportunities. Is This You... 3 to 5 years of experience in a hands-on marketing role. Demonstrated passion and enthusiasm for the power of marketing, with a keen eye towards innovation, engagement, and continuous improvement. Expertise in developing marketing strategies that are native to individual channels, authentic to the brand, and demonstrate tangible ROI. Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact initiatives. Proven experience implementing consumer promotions via digital and traditional channels and complete knowledge of legal requirements to ensure compliance with all promotional executions. Expertise in Google Analytics and digital marketing including but not limited to digital advertising, SEO, SEM, Google Ads, Google Search Console, SEO, SEM, etc. Ability to collect, analyze, and use data to affect change and determine ROI. Self-starter, entrepreneurial mindset with hands-on approach towards business. Working knowledge of the latest marketing technologies and best practices and willingness to participate in self-led professional development to stay current on trends in the industry. Intermediate to advanced computer skills with knowledge of Microsoft 365, including Word, Outlook, Excel, PowerPoint, and Teams. Excellent communication, including verbal, written, and interpersonal. This includes the ability to collaborate, manage projects, and build relationships to establish trust and confidence. Strong organizational skills, attention to detail, ability to prioritize and manage multiple projects, follow up/through skills, and the ability to meet strict deadlines and budgets. Ability to work both independently and as part of a collaborative team in a fast-paced, hybrid (remote & in-office), dynamic environment. This includes the ability to work cross-functionally toward a common goal. Ability to be flexible with your work schedule, including the ability to work nights and weekends based on event needs and priorities. This may include overnight and weekend travel for events. Willingness to learn about the sport of lacrosse and appreciate the need to develop, grow, and fuel the growth of the sport with diversity, equity, and inclusion in mind. Ability to align with USA Lacrosse's Mission, Vision, and Values and Strategic Plan to support our initiatives and organizational goals. Expected Hours of Work This position is generally expected to work Monday through Friday from 8:30am to 5:00pm and occasionally requires longer hours or weekend work as related to events and other business needs. This is a hybrid position and works from the headquarters office in Sparks, MD three (3) days a week with the flexibility to work from home two (2) days a week. Travel Requirements Travel may be necessary up to 10% of the time (local, regional). Travel would involve the following mode(s) of travel: car, train, or air. Some out of area and overnight travel may be expected. EEO Statement USA Lacrosse is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, ancestry, sexual orientation, gender identity, disability, veteran status, or any other status/characteristic protected under federal, state, or local law. USA Lacrosse believes diversity and inclusion among our team is critical to our success as an organization, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
Company:
US Lacrosse
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Manager
Marketing Manager is a Advertising & Marketing Marketing Manager Job at US Lacrosse located in Baltimore MD. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Marketing Manager is a Advertising & Marketing Marketing Manager Job at US Lacrosse located in Baltimore MD. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.