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Manager of Marketing (Web Analytics)
Location:
Saint Louis, MO
Description:
Manager of Marketing (Web Analytics) Are you a self-described analytics evangelist? Do you have a passion for finding the "story" in data? Do you have a demonstrated background in data wrangling, A/B testing, and delivering actionable insights for Marketing team and business partners? Then keep reading because Soft Surroundings is seeking a web analytics professional who will be an essential contributor to our team. In this role, your entrepreneurial spirit will drive you (and the business) forward because you thrive on results and are a self-starter prepared to roll-up your sleeves and build a web analytics practice from the ground up. As a hands-on practitioner, you have a natural curiosity about the consumer and are driven to find insights through data. You are motivated by consumer psychology and uses analytics insights to deliver improved outcomes that help create an industry leading site experience. Being a strong communicator with an established track record of articulating findings clearly and in a compelling way. You will be a partner to the e-commerce and digital marketing teams, providing support for A/B test design and analysis as well as data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards. Duties · Actionable Analytics: o Lead daily decision support efforts for eComm business in collaboration with marketing and FPA teams. Communicate insights that will help drive engagement and retention. o Own the reporting all aspects of conversion and browse behavior across mobile and desktop websites. o Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available. o Perform actionable diagnostic analysis on category and site merchandising performance to produce quality insights. o Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities. Deliver weekly and quarterly updates to senior executives. o Develop and deliver § Ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making budgeting recommendations to optimize growth § statistical analysis such as KPI deep dives, performance marketing efficiency, behavioral clustering, and user journey analytics § Regular application of statistical and machine learning techniques, such as linear and logistic regression, decision trees, and k-means clustering · Reporting, Tools, and Platform Management o Be the Subject Matter Expert, both technically and functionally, on web analytics and perform complex and challenging analytics efforts. o Query, manipulate and transform data from multiple sources to produce a comprehensive view of user behavior within web properties o Support the maintenance and development of the web analytics platforms (Google Analytics and Listrak), work with Technology team to identify gaps in the data capture strategy and implement enhancements; provide GA tracking and implementation requirements for new technical enhancements. o Partner with across analytic functions including FPA, Customer Analytics and agency partners to leverage various data sources and deliver solutions that provide deep insights into customer behavior across our website. o Demonstrate a working knowledge of database design and query optimization with ability to compile/merge data from many sources · Other duties, as assigned. Competencies and Skills Top candidates will find it natural to be... · Collaborative Influencer - Able to influence outcomes being seen as a trusted advisor leveraging data and insights. · Curious with a Growth Mindset - This role requires curiosity and an "always be testing" solution mindset to drive growth and support the business case for desired outcomes. · Strategic Executor - Able to see both the big picture and the details. Deliver Strategic planning while ensuring tactical execution of assigned teams · Player and Coach - A dependable leader who can be an individual contributor and develop a team. · Ohh, must LOVE what you do ! You take pride in everything you deliver as a reflection of yourself. Some other stuff that you should be good at... · Proficient experience with Windows based PC environment (Excel, Word, PowerPoint and Text Pad) with strong spreadsheet capabilities. · Working web design and development knowledge (HTML, CSS, JavaScript, Flash, DNS, robots, etc.). · Bring innovation and leadership. · Comfort working in a fast-paced environment, running concurrent projects with multiple stakeholders . Position Qualifications Knowledge: · Experience using applicable coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred · Experience using data visualization tool (Looker, PowerBI) Regular application of statistical and machine learning techniques, such as linear and logistic regression, decision trees, and k-means clustering Experience: · 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science · 4+ years of experience working in web analytics using Google Analytics or similar service. · Experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred. · Experience using data visualization tool (Looker, PowerBI). Job Posted by ApplicantPro
Company:
Soft Surroundings
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Manager of Marketing (Web Analytics)
Manager of Marketing (Web Analytics) is a Advertising & Marketing Marketer Job at Soft Surroundings located in Saint Louis MO. Find other listings like Manager of Marketing (Web Analytics) by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager of Marketing (Web Analytics) is a Advertising & Marketing Marketer Job at Soft Surroundings located in Saint Louis MO. Find other listings like Manager of Marketing (Web Analytics) by searching Oodle for Advertising & Marketing Marketer Jobs.