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Director of Marketing Communications
Location:
Des Moines, IA
Description:
About EFCO Vertically integrated provider of construction equipment and services to the heavy civil and commercial markets Over 80 years of bringing value to our customers Headquartered in Des Moines, Iowa 1,200 team members 14 countries Team member and family owned Visit efcoforms.com for examples of the giant structures we build with our adult LEGO set! Job Responsibilities The Marketing Communications Director is responsible for leading the Marketing Communications team and ensuring that all marketing communications initiatives align with the company's overall marketing strategy and business objectives. This person will work closely with senior executives and stakeholders within the organization to develop and implement effective marketing campaigns and communication strategies. This person will also be responsible for managing the department's budget, ensuring that resources are allocated effectively to achieve the desired outcomes. Essential Functions 1. Performance management: Develop and foster EFCO's culture and core values of Quality, Integrity, Innovation and Super Service within the team and the teams this role supports. Train empathy and delivery of sales support towards EFCO's objectives for proactive selling and moving up the value chain. 2. Marketing Team Strategy: Supporting corporate strategy, work with VP of Marketing to develop and drive Marketing strategy though business planning and execution. Build business plans and report on key initiatives to executive leadership to show performance and value. 3. Marketing Team Leader: Be the central depository for holistic understanding of all layers of business: geographic, economic, industry, competitors, segments, markets, products. Run a model team in terms of effectiveness, efficiency, impact, and culture creation. 4. Market research and competitive analysis: Apply statistical methods to identify, analyze and report meaningful results that are actionable. Project market trending, research customer behavior, and support EFCO's proprietary competitive awareness. 5. Voice of the Customer: Working directly with our sales team, plan initiatives which may include surveying, focus groups and interview of our Customer. 6. Campaign execution: Support trade shows, customer onsite visits, media blasts and webinars. 7. Creative design and media: Evaluate target audience and marketing channels, assess EFCO's relevancy and influence in the market, manage meaningful marketing assets, and plan all promotional events. Maintain a strong brand image for our Employees, our Customers and our Stakeholders. 8. Digital marketing: Leverage digital channels like social media, website, email, search engine, and other online tools to support marketing and sales. 9. Writing and proof: Responsible for quality and delivery of all digital and print publications. 10. Administrative: Lead staffing functions such as selection, hiring, developing and training of new and existing employees, employee reviews and development planning, and salary and benefits. 11. Sales Matrix Support: Enhance EFCO's brand to include characteristics that are important to our Customer purchase decisions and support sales as strategic consultants and winning work from competition. Help EFCO hire and retain top sales talent. 12. Perform other duties as required. Job Requirements Bachelor's degree in Marketing, Communications, Business or related field. 8+ years of experience in marketing communications, preferably in the construction industry. Organizational leader Proven success working with Executive Team level leadership. Inform strategic vision and direction of the company by helping to find opportunities. Proven ability to guide investment through sound business planning, followed by inspecting expected ROI and other benefits. History of capturing Voice of the Customer and expressing genuine customer empathy. Recognizes conceptually the significance of EFCO core values of Quality, Integrity, Innovation, and Super Service Marketing Team leader Proven experience in developing and implementing integrated marketing communication plans. Proven people skills to build relationships, resolve conflicts, foster collaboration and teamwork. Recognizes benefits of servant leadership, hazards of "managing up", and carries a "team before me" attitude. Proven leadership skills to manage, hire top talent, develop training, and motivate the team. Experience maintaining and enhancing a CRM as an integrated driver of sales activities, from opportunity identification to moving customers along the sales funnel. Skill and Talent History of high organizational skills, leading to prioritization and transparency of marketing initiatives. Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas. Strong analytical skill, logic, and reasoning to investigate data and use rational insight to inform strategic decision-making. Experience in content creation and management across multiple marketing channels. Ability to work collaboratively across interdisciplinary teams and functions. History of engagement in networking, peer connections, and relevant associations. Familiarity with marketing automation tools (e.g., Pardot, Marketo, HubSpot) and analytics platforms (e.g., Google Analytics) is a plus, as is experience with CRM (e.g. Salesforce). Knowledge of construction industry trends, products, and regulations is a plus. Why EFCO? Enjoy what you do...At EFCO, you have the ability to be involved in historic, high-profile projects! Enjoy who you work with...A successful company starts with successful teams and team members. Enjoy who you work for.... As a privately held, team member & family owned business that offers a competitive and comprehensive compensation and benefits package. Opportunities to grow in a variety of fields with hands-on experience. Final candidates will be required to pass a post-offer pre-employment physical and drug screen. EOE We participate in E-Verify.
Company:
Efco
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Director of Marketing Communications
Director of Marketing Communications is a Advertising & Marketing Director of Marketing Job at Efco located in Des Moines IA. Find other listings like Director of Marketing Communications by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Director of Marketing Communications is a Advertising & Marketing Director of Marketing Job at Efco located in Des Moines IA. Find other listings like Director of Marketing Communications by searching Oodle for Advertising & Marketing Director of Marketing Jobs.