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Manager, Email Marketing
Location:
Kissimmee, FL
Description:
NDM is a family-owned hospitality business that started in F&B and is now expanding into vacation rentals. We are creating a new sector in hospitality by creating identifiable brands with consistent accommodations, services and amenities within the vacation rental space. Imagine combining the comforts of a vacation home with the experience and consistency of a world class resort. Our Benefits: Health, Dental, Vision, Free Life Insurance, Employee Assistance Program, 401k Plan Available, Discounted Hotel rooms Discount in F&B outlets, Development opportunities, Employee appreciation events, Recognition and Rewards Program, And Many more! Job Summary : The CRM Manager is responsible for managing the end-to-end plan andexecution of email marketing campaigns and marketing automation acrossthe organization, analyze audience segments to implement marketingstrategies, and take lead in cross-functional projects to ensure effectivescaling with company growth. Essential Responsibilities: • Responsible for the overall company's email marketing strategy to meet and exceed revenue goals. • Be the subject matter expert for all email marketing efforts managing Salesforce Marketing Cloud Roadmap for the organization. • Manage and optimize global CRM initiatives including customer lifecycle communications, data enablement, segmentation, quality assurance, retention, and re-activation programs to maximize campaign performance and the consumer lifetime value. • Lead the development and execution of CRM automation and lifecycle programs including personalization, automation, dynamic content, transactional emails, triggered communication programs and customer journeys. Ensure that data requirements are being captured and effective implementation at scale to meet business goals. • Manage day-to-day email marketing activities including email campaign set-up, segmentation, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and automated email campaigns. • Collaborate with the creative team to develop email template designs with email best practices in mind. • Lead the development of documentation for the department (email marketing best practices, knowledge base, SOPs). • Ensure best practices are being adhered to across the organization to optimize deliverability, engagement, and retention, and keeping up on the latest tools, trends and techniques in email marketing and CRM. • Lead the data collection and lead generation initiatives for the organization. • Create A/B testing strategies, implementing tests, analyzing results to provide data-driven recommendations to optimize email communications, customer engagement, and database retention to drive business metrics and KPIs. • Influence marketing strategy and develop new email ideas based on trends and innovations. • Create and maintain reporting on marketing efforts. • Be a team player and support all aspects of department marketing plans and execution. • Work with all levels within the organization to ensure compliance with CAN-SPAM, CASL, GDPR, COPPA, privacy laws and adhere to data management laws and data governance guidelines. REQUIREMENTS:(Competencies ,skills ,attributes, experience, licenses, certifications ,required) • Exceptional proficiency with Microsoft Office including PowerPoint, Excel, Outlook, and Word.• Proficiency in Microsoft Excel is a MUST and some experience in Tableau or other analytic tools.• Experienced setting multi-channel campaigns for multi-location organization a plus.• Experience of HTML/CSS is preferred.• Ability to learn new technologies and systems.• Advance knowledge of email design, delivery, CAN SPAM, GDPR and analytics a plus.• Strong communication skills Strong interpersonal skills and ability to clearly communicate with partners, team members and senior leadership.• Must be detail oriented and can manage multiple projects. • Exceptional proficiency with Microsoft Office including PowerPoint, Excel, Outlook, and Word.• Proficiency in Microsoft Excel is a MUST and some experience in Tableau or other analytic tools.• Experienced setting multi-channel campaigns for multi-location organization a plus.• Experience of HTML/CSS is preferred.• Ability to learn new technologies and systems.• Advance knowledge of email design, delivery, CAN SPAM, GDPR and analytics a plus.• Strong communication skills Strong interpersonal skills and ability to clearly communicate with partners, team members and senior leadership.• Must be detail oriented and can manage multiple projects. PREFERRED Competencies Qualifications : • Bachelor's degree required: Communication, Marketing, Business Administration, or relevant field.• Experience working in Salesforce Marketing Cloud.• 5-7 years' experience in email marketing and consumer messaging.• Minimum 2 years' experience managing marketing databases. Job Posted by ApplicantPro
Company:
NDM Hospitality Services
Posted:
December 26 2023 on ApplicantPool
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More About this Listing: Manager, Email Marketing
Manager, Email Marketing is a Advertising & Marketing Marketer Job at NDM Hospitality Services located in Kissimmee FL. Find other listings like Manager, Email Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager, Email Marketing is a Advertising & Marketing Marketer Job at NDM Hospitality Services located in Kissimmee FL. Find other listings like Manager, Email Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.