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Product Line Manager - Technical Sales
Location:
Charleroi, PA
Description:
The primary responsibilities of the Ductmate Product Line Manager position are to enhance the value proposition and market penetration levels of each Ductmate product line. The PLM is tasked with developing an overview of the marketplace through trend reports, market research, competitive analysis, customer visits and phone solicitation of existing distribution networks, mechanical contractors, engineering firms, OEM (original equipment manufacturer) accounts and non-traditional market channels. Leveraging their understanding of the market, the PLM will work with other sales personnel to develop specific strategies on a national and regional level and explore other construction and non-construction market sectors, OEM and Catalog accounts. ESSENTIAL FUNCTIONS Analysis of product trends and reports by revenue, profit, quantity, and region, as well as analysis of overall market penetration levels and size. Develop annual Business Plan for product lines, which will include strategic goals, objectives, critical success factors and tactical plans. Investigate competitor products and pricing and determine a course of action to maintain or grow product-specific sales revenue nationally. Track projects and pursue objective of getting Ductmate products specified in place of competitor's products. Manage and maintain market pricing strategies and guidelines that are consistent with Ductmate Industries goals. Periodic travel to assist in achieving goals with wholesalers to call on contractors and educate the market. Support Customer Service on technical product inquires construction and application information. Develop/maintain presentations for training. Conduct meetings and Lunch and Learn presentations at engineering firms. Obtain master specification from engineering firms for review and achieve implementation of target Ductmate products into their master specification. Participate in applicable industry organizations and groups related to their respective product line responsibilities. (ASHRAE, SMACNA, NADCA, IKECA, SPIDA) Develop alternative channels in and out of core market sectors. Understand codes and requirements of industry standards. Develop and maintain a detailed Product Portfolio as well as marketing tools for each product family to be used as training modules to enhance the value proposition and understanding of all Ductmate product lines with distributors, contractors, and engineers. Develop and update all product literature and information. Update/Create Technical papers / white papers / bulletins (core products) Update Strengths, Weaknesses, Opportunities & Threats (SWOT) Collaborate with marketing departments to a strategic develop national marketing plan. Explore new "marketing platforms" effectiveness (QR Codes, You Tube, webinars, etc) Maintain list of major projects and products used. Develop ad and promotional content with Marketing team. Maintain promotional items and updated samples kits. Assist marketing in the creation of trade show displays, banners, press releases. Collaborate with Sales Manager, Manufacturing, Research and Development on all aspects of product specifications, information, quality issues, enhancements, new product development, market surveys and questionnaires. TRAVEL REQUIREMENTS Minimum Travel 35% EXPERIENCE & COMPETENCIES Exceptional communication skills, both written and verbal, with ability to present to an audience large and small. Mechanical aptitude to conduct hands on training and demonstration of products. Proficient abilities using Microsoft Office including Excel, Word and PowerPoint. Must possess an outgoing personality with a positive outlook. The independent nature of position requires self-motivation with minimal supervision. Key attributes - reliability, punctuality and follow-through. Work experience in mechanical systems or construction preferred. EDUCATION Degree in Business, Marketing, or Communications preferred. COMPANY PROFILE DMI Companies, founded in 1978, is a leading manufacturer of HVAC accessories supplying the commercial, industrial and residential HVAC markets through a vast network of domestic and international distributors. DMI has national standing as an industry leading innovator that possesses integrity and leadership skills which are testaments to the quality manufacturing and operating procedures engaged by DMI Companies. DMI is building a better world for ourselves and our children by providing a sustainable environment through our products, operations and personal conduct. WHY JOIN DMI COMPANIES? Our benefit offerings meet or exceed nationwide benchmarking of US companies! They include: Medical & Prescription Drug coverage with a generous employer HSA contribution deposited weekly. Dental & Vision Company paid Life, AD&D, STD and LTD coverage. Employee Assistance Program, Will Preparation and Identity Theft Assistance 401k with pre- and post-tax contribution options with a dollar for dollar match up to 6% Paid vacation and sick time. 10 paid holidays Job Posted by ApplicantPro
Company:
DMI Companies
Posted:
December 26 2023 on ApplicantPool
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More About this Listing: Product Line Manager - Technical Sales
Product Line Manager - Technical Sales is a Executive Manager Job at DMI Companies located in Charleroi PA. Find other listings like Product Line Manager - Technical Sales by searching Oodle for Executive Manager Jobs.
Product Line Manager - Technical Sales is a Executive Manager Job at DMI Companies located in Charleroi PA. Find other listings like Product Line Manager - Technical Sales by searching Oodle for Executive Manager Jobs.