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Marketing Content Writer
Location:
Washington, DC
Description:
GENERAL FUNCTION : Skilled creative and technical writer to create valuable content that promotes C-SPAN's products and services. This writer will work with teams across the company to obtain and verify information used to compose copy for multimedia promotions including scripts for TV and radio spots, regular newsletters, and targeted print, digital and social media ad copy. With a strong knowledge of politics , this writer will develop targeted, compelling messaging for our various audience groups that aims to promote C-SPAN's unique brand, programming, products and services. RESPONSIBILITIES : Writes and edits multichannel promotional content for a variety of audiences including consumers, educators and cable industry professionals. Crafts timely and topical content for social media advertising. Develops search engine marketing ads and recommends keywords to boost discoverability. Communicates unified promotional language and content to key players in various departments to ensure consistency across all platforms. With VP of Marketing, writes marketing plans for new products or services, including strategies for promoting them to specific target audiences. Writes, designs and distributes engaging outward-facing newsletters. Analyzes and reports on newsletter usage. Manages email marketing accounts and provides regular reports and analytics on usage and interaction with newsletters. Research data, facts, photos and rights as needed for C-SPAN's advertising, promotions, products and other projects. With VP of Marketing, responsible for consumer market research, acting as primary liaison for external vendors and internal coordination. Writes, edits, fact checks and coordinates projects for C-SPAN publications, publishing efforts, and when appropriate acts as primary liaison to publishers and designers. Stays updated on editorial calendars, trending social media topics, media, political and Washington news cycle and cable industry issues. BACKGROUND/SKILLS : Bachelor's degree in Journalism, Communications, English or Advertising. Minimum three years' experience, including Marketing, Communications, Journalism or Advertising. Knowledge of current events, public affairs and C-SPAN. Excellent proficiency in writing and copyediting. Proven ability to be innovative and creative. Experienced and sound creative judgment when handling several tasks simultaneously and solving a variety of creative problems with minimal supervision. Ability to create content, demonstrate good editorial judgment and attention to detail. Demonstrated ability to consistently meet deadlines. Excellent communication skills and team-based approach are essential. Knowledge of e-mail newsletter platform (preferably MailChimp). Knowledge of social media platforms including Facebook, LinkedIn, Twitter and Instagram. Experience in ad placement is a plus. Proficiency with MS Office. Experience with MS Excel is a plus. Experience in graphic design is a plus with some knowledge of Canva, Creatopy, Photoshop, Illustrator, Premier and/or In Design. Strong organizational skills.
Company:
C-Span
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Content Writer
Marketing Content Writer is a Media & Arts Content Writer Job at C-Span located in Washington DC. Find other listings like Marketing Content Writer by searching Oodle for Media & Arts Content Writer Jobs.
Marketing Content Writer is a Media & Arts Content Writer Job at C-Span located in Washington DC. Find other listings like Marketing Content Writer by searching Oodle for Media & Arts Content Writer Jobs.