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Marketing Coordinator | Marketing Coordinator in Advertising & Marketing Job at City of Woodst1

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Marketing Coordinator

Location:
Woodstock, IL
Description:

Reporting to the Marketing & Communications Director, the Marketing Coordinator is a key team member for the City of Woodstock. A new strategic direction points the City toward projected growth, broadening the community's reach and significantly impacting residents, visitors, and stakeholders. Real Woodstock marketing efforts will now be executed internally by the City of Woodstock Marketing & Communications team to create synergy and greater efficiency. Under the direction of the Marketing & Communications Director, Executive Director-Business Development, City Manager and the Mayor and City Council, the Marketing Coordinator will help drive tourism, resident and business attraction by creating and implementing strategies to effectively tell the City of Woodstock's story and reflect the quality and integrity of the City of Woodstock and Real Woodstock Brands. The City of Woodstock is a charming historic community of 25,630, located 55 miles northwest of Chicago on Metra rail. Listed on the National Register of Historic Places, Woodstock is a community unlike any other boasting historic 19th century buildings, dining, entertainment, accommodations, specialty shops, professional services, art galleries and live theater. The City employs approximately 340 (full, part-time and seasonal) employees in a variety of departments within the organization, such as Office of the City Manager, Building & Zoning, Economic Development, Finance, Information Technology, Human Resources, Public Library, Marketing & Communications, Opera House, Police, Public Works, and Recreation. Our employees work to serve the residents with responsive customer service and strive to make the City of Woodstock the best community it can be. Job Summary The Marketing Coordinator will be responsible for creating and scheduling content distribution across all channels, developing and administering digital content designed to engage users and create an interactive relationship between consumers and the City. The successful candidate must collect and review data and analytics from all platforms to develop more effective campaigns and digital marketing strategies. The ideal candidate will be eager to tackle the challenges of creating content that helps build brand recognition and engagement. The ability to communicate effectively in written and oral communications is also a must. The flexibility of work scheduling and the ability to work evenings and weekends to cover local events and/or attend meetings is required. We are looking for highly motivated professional candidates with marketing industry experience and/or a degree in graphic design, digital marketing, marketing or communications. Essential Duties & Responsibilities are outlined on the attached position description Minimum Required Qualifications A Bachelor's degree in journalism, marketing, public relations, or related field. Three (3) to five (5) years of progressively responsible experience with demonstrated success in communications, media relations, public affairs, marketing, and digital communications strategy and administration. Computer proficiency with various marketing/analytic programs, including but not limited to, MS Office, Suite, Adobe Creative Suites, Canva, Google Analytics, and Google Ads. Expert level experience in Adobe graphic design products with proven graphic design experience, photography and videography for social media content development. Preferred Qualifications Some direct connection to tourism or local government and knowledge of Northern Illinois and Southern Wisconsin media markets are preferred. Understanding of tourism and municipal marketing philosophies and regulations around data protection and accessibility. Project management qualification. Google Analytics Certification. Previous use of program management software (such as Wrike). Digital Marketing certification. Salary & Benefits The position is a full time, non-exempt/hourly position with a starting pay rate of $29.60/hour (~$61,568 annually.) Additionally, an excellent benefits package is provided including, but not limited to, group health insurance and IMRF pension. Deadline: Open until filled. Job Posted by ApplicantPro
Company:
City Of Woodstock Illinois
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Coordinator
Marketing Coordinator is a Advertising & Marketing Marketing Coordinator Job at City of Woodstock Illinois located in Woodstock IL. Find other listings like Marketing Coordinator by searching Oodle for Advertising & Marketing Marketing Coordinator Jobs.